Digital and Brand Marketing Director

6 days ago

Old Toronto, Canada Subway Full time
p>Head of Marketing - Canada
Toronto, ON, Canada
Req #1547
Wednesday, November 20, 2024

Region: Toronto

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. p>

Our purpose is about more than the food we serve in our restaurants.

About the Role:

We have an exciting opportunity to support our Marketing team as Head of Marketing based in Toronto. The Head of Marketing - Canada is a people first leader. This individual will need to be a strong, innovative, digital first, bold thinker, who works collaboratively and can manage well in a global matrix organization. Must be comfortable at the intersection of business, digital, analytics, marketing, culinary and communications. As a strong leader with a growth marketing background, and a passion for the Brand and industry, this person will hit the ground running in an engaged company culture, with a focus on the future. The Head of Marketing will be accountable for the development of effective and comprehensive marketing plans and strategies that deliver sales and traffic goals. The ideal candidate will have experience and success in all areas of marketing.

Responsibilities include but are not limited to:

  • Lead the Canadian Marketing function.
  • Lead the development of the annual marketing plan, strategy, whilst working with the team, key stakeholders and agency partners.
  • Identify and plan differentiated and impactful, insight driven marketing strategies/materials that maximize Franchisee profits.
  • Build, manage and coach a high-performing marketing team.
  • Drive the implementation of marketing campaigns that meet business objectives and goals for the Canadian and Global Business.
  • Direct and support culinary and category to align product innovation with marketing and business objectives and ensure seamless execution of strategies.
  • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
  • Direct and support communications to develop effective strategies and execution that result in improvements in brand health metrics and sales/traffic.
  • Work closely with the Operations team to engage with the Field, interpret feedback and pivot to business needs.
  • Drive agencies and partners and help to elevate the Canadian vision and expectations.
  • Manage the National Franchisee Marketing Board.
  • Work closely with Supply Chain, Manage the National Marketing budget and expenditures.
  • Maintain brand standards and ensure compliance across all marketing and communications channels.
  • Have strong understanding of digital marketing, loyalty programs, e-commerce, social media platforms and emerging trends.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Qualifications (some examples listed below):

  • Bachelor's degree in marketing, advertising or another related field required.
  • MBA is a plus.
  • Strong digital experience is key.
  • Creative and innovative vision.
    • Insurance Plans (Medical/Life)
    • Pension/401K/RSP (country specific)
    • Competitive Bonus
    • Mobility Allowance
    • Tuition Reimbursement
    • Company Holidays
    • Employee Resource Groups
    • Volunteering time
    • And Many More…..

    Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

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