Marketing Director for Fashion Brand
4 days ago
We are seeking an experienced Marketing Director to lead our marketing efforts and drive brand growth.
About the RoleThis is a senior-level position responsible for developing and executing comprehensive marketing strategies across all channels, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads.
Key Responsibilities- Create and manage an effective marketing promotional calendar that encompasses all channels and aligns with the brand's values of sustainability.
- Design and execute marketing campaigns that drive brand awareness and sales, leveraging expertise in softlines, apparel, or accessories.
- Lead seasonal product launches, ensuring seamless integration across all business channels and driving sales.
- Manage the brand's storytelling and messaging, ensuring consistency across all touchpoints and driving customer engagement.
- Oversee and lead the marketing team, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads, fostering a positive and productive work environment.
- Structure or restructure the marketing department to align with company goals, ensuring the team runs efficiently and effectively.
- Work closely with the SEO specialist to optimize the website for search performance and improve online visibility.
- Partner with the Shopify specialist to ensure the website provides an optimal customer journey and drives sales.
- Use data analytics to guide marketing strategies and decisions, making data-driven decisions to drive business growth.
- Minimum of 5 years in marketing within the softlines, apparel, or accessories sector, with a proven track record of success.
- Proven experience managing brand strategy, social media, digital marketing, and multi-channel campaigns, with a focus on driving results.
- Demonstrated ability to lead teams, both in-person and remotely, while fostering a positive and productive work environment.
- Strong project management skills with a focus on meeting deadlines and achieving goals, ensuring timely completion of projects.
- Exceptional ability to communicate clearly and effectively with internal teams, external partners, and senior leadership, building strong relationships.
- Experience managing hybrid or remote teams and successfully maintaining connectivity and engagement.
The estimated salary range for this role is $120,000 - $150,000 per year, depending on experience and qualifications.
About JRoss RecruitersWe are a dynamic wholesale apparel company dedicated to shaping the future of fashion marketing. As a leading recruiter, we specialize in connecting top talent with exciting opportunities in the industry.
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