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Owned Channels Manager

2 months ago

Toronto, Ontario, Canada Takeaway Full time
About the Role

We are seeking a highly skilled and experienced Owned Channels Manager to join our team at Takeaway. As a key member of our marketing department, you will be responsible for leading the development and execution of our owned channels strategy, driving business growth and customer engagement.

Key Responsibilities
  • Team Leadership: Lead, mentor, and inspire a team of marketing professionals to achieve exceptional results in owned channels.
  • Strategic Direction: Develop and communicate a clear and innovative strategy for owned channels, including email, push notifications, in-app, and SMS.
  • Campaign Optimization Oversight: Ensure that campaign optimization efforts are executed effectively, reviewing and guiding the team in analyzing data, A/B testing, and refining strategies to maximize engagement and ROI.
  • Data-Driven Decision-Making: Oversee the team's data analytics efforts, guiding them in extracting valuable insights from data, and using these insights to make informed decisions and enhance customer experience.
  • Cross-Functional Collaboration: Collaborate with various stakeholders, including marketing teams and senior leadership, to ensure seamless execution of campaigns, influencing decision-making by sharing data-driven insights and best practices.
  • Content Strategy Development: Encourage the team to work with the creative team and other stakeholders to explore new ways to captivate the target audience and drive engagement, helping drive innovation in content creation and delivery across owned channels.
  • Performance Monitoring: Oversee the monitoring and reporting of campaign performance, regularly sharing performance reports with marketing teams and offering recommendations for improvement.
  • Technology and Tools Management: Stay abreast of industry trends, tools, and technologies to improve the efficiency and effectiveness of owned channel campaigns, encouraging the team to use available MarTech stack tools to the fullest, and making recommendations for adopting new tools as needed.
  • Campaign Automation Strategies: Guide the implementation of marketing automation processes to streamline campaign execution, reducing manual work and allowing the team to focus on more strategic tasks.
  • A/B Testing Strategy: Ensure the team conducts systematic A/B testing and leverages findings to refine and enhance campaign strategies continually.
  • Customer Journey Mapping: In collaboration with other stakeholders, oversee the mapping of customer journeys to identify touchpoints and opportunities for engagement, ensuring the team delivers the right message at the right time.
  • Compliance and Best Practices: Guarantee that all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.
  • Performance Dashboards: Work with the team and the insights team to enhance existing email campaigns dashboard and to add in dashboards for all channels as well as a reach and frequency dashboard.
  • Channel Management and Innovation: Work with the team on building channel best practices to maximize the impact of marketing technology on the customer, partner, courier, and employee experience.
Requirements
  • A Bachelor's degree, or equivalent.
  • 5+ years experience in Digital Marketing roles focusing on leadership and innovation.
  • 2+ years experience with team management and excellent social skills.
  • Strong analytical, prioritization, and problem-solving skills, with close attention to detail.
  • Strategic thinking skills, with great creative judgment and a test & learn approach.
  • Experience leading complex owned channel journeys on email, push, SMS, and in-app notifications, with relevant use cases of promotions, vouchers, and lifecycle campaigns.
  • Experience with marketing attribution models and reach x frequency.
  • Good knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use cases.
About Takeaway

Takeaway is a leading global online food delivery marketplace, connecting millions of active customers with hundreds of thousands of connected partners in countries across the globe. We are a dynamic, fun, and challenging environment with global impact, where you can meet and surpass new challenges every day.

We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard, and respected. We are an Equal Opportunity employer, and we welcome applications from all qualified candidates.