Public Relations Manager

3 weeks ago

Ottawa, Ontario, Canada The Agency by Workland Full time

About the Opportunity

We are seeking a highly skilled Public Relations Manager to join our marketing team at The Agency by Workland. As a key member of our team, you will be responsible for developing and implementing effective communications strategies to reinforce our brand image and achieve strategic objectives.

Key Responsibilities

  • Develop an annual public relations plan to align with our strategic objectives
  • Establish and maintain proactive relationships with the media, suggesting interview opportunities and supporting the spokesperson by drafting key messages and press releases
  • Write and distribute information briefs and other materials to promote our positions, initiatives, achievements, and events
  • Evaluate the impact of media activities and provide recommendations for improving these initiatives and identifying communication issues
  • Design and implement internal and external communication strategies for various target audiences, writing and editing various documents, reports, and communication tools
  • Participate in representation events to support our management and presidency
  • Prepare and accompany senior management at major events by providing briefing notes, key messages, and speeches
  • Work closely with the communications department to provide updates, identify trends, and improve the quality and consistency of services
  • Monitor ongoing PR opportunities and optimize communications initiatives

Requirements

  • A university degree in relevant fields, such as communications, marketing, public relations, or other related fields
  • At least 5 years' experience relevant to the position
  • Excellent proficiency in Microsoft software (Excel, Word, PowerPoint, and SharePoint)
  • Proven proficiency in the use of digital platforms and analytics tools, including WordPress, Google Analytics, and Meltwater
  • Excellent understanding of local media and how they work
  • Excellent communication skills, both oral and written, in French and English
  • Ability to meet tight deadlines while managing multiple priorities simultaneously
  • Strong organizational and planning skills
  • Research and analytical skills
  • Strategic judgment and critical thinking skills
  • Commitment to discretion and professionalism
  • Attention to detail and quality of results
  • Ability to work independently
  • Ability to manage stress in a fast-paced environment
  • Occasional availability to work evenings and weekends

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