Digital Growth Marketing Strategist

1 week ago

Old Toronto, Canada Superside Full time
Head of Customer Marketing Job Description

About Superside:

Superside is a pioneering company that aims to create more equal opportunities globally by accelerating the world's transition to online work.

We've built a natively remote company, enabling us to attract the best talent from all over the world.

About the Role:

We are seeking an experienced and dynamic Head of Customer Marketing to lead and grow our customer-focused marketing efforts.

This role is pivotal in driving customer growth, engagement, retention, and advocacy by implementing strategies that maximize the lifetime value of our customers.

You will work closely with our lifecycle marketing, customer success, services, and events teams to develop and execute customer-facing programs that deliver.

As a key member of our team, you'll have access to a world-class team of marketers and designers, as well as a powerful tech stack including Hubspot, Salesforce, Dreamdata, and Demandbase.

Responsibilities:

  • Gain a deep understanding of the entire customer journey, from engagement and onboarding to renewal and expansion
  • Lead and execute customer marketing campaigns (email, events, in-product communications), continuously assessing program performance and effectiveness
  • Collaborate with content, services, and customer success teams to create campaigns that drive retention and expansion
  • Partner with the product team to experiment with in-product user experiences that drive retention, growth, and expansion
  • Serve as a customer champion, celebrating customer wins and advocating for their success both internally and externally
  • Bring creative ideas to the table to help meet revenue goals and uncover new opportunities for growth
  • Own, optimize, and scale Superside's customer advocacy program

Requirements:

  • 8+ years of experience in B2B customer marketing, growth, or lifecycle marketing roles
  • Proven success in developing customer growth strategies in a subscription-based business model
  • Analytical and data-driven, with the ability to balance instincts and creativity to solve challenges
  • Comfortable with ambiguity and highly adaptable in a fast-paced environment
  • A hands-on, self-starter mentality, with experience creating scalable processes in a growing company
  • Self-motivated and proactive, always seeking out ways to enhance reach and efficiency
  • Excellent communication skills (verbal and written), with experience presenting and discussing ideas in large groups

Estimated Salary: $120,000 - $180,000 per year

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