Digital Marketing Strategist: Growth and Innovation

1 week ago

Old Toronto, Canada EQ Bank | Equitable Bank Full time

At EQ Bank | Equitable Bank, we're pushing the boundaries of traditional banking to create a better experience for Canadians.

About the Role

We're seeking a highly skilled Digital Marketing Strategist: Growth and Innovation to join our team. Reporting to the Director, Marketing Growth Businesses, you will lead and manage growth marketing initiatives from ideation to implementation for our reverse mortgage business.

You'll collaborate with a wide range of stakeholders to build, own, and manage tactics that improve top-of-funnel lead generation while establishing and managing lead nurture capabilities to drive customer acquisition.

  • Work with marketing, sales, and credit leadership to define the overall growth marketing strategy with an emphasis on both paid and non-paid channels, partnerships and referral strategies.
  • Lead website design and development resources to identify, build, and launch improvements to websites and landing pages and calculators, driving improved conversion, developing a deep understanding of our target consumer and their path to purchase.
  • Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics i.e. CRM, direct mail.
  • Through ongoing testing and experimentation, identify areas of opportunity and implement improvements to enhance website effectiveness including content and design.
  • Help to establish new referral sources and partners, identifying opportunities, building relationships, and implementing mechanisms to capture referrals.
  • Work in constant communication with key stakeholders across product, marketing, and sales.
  • Monitor target metrics related to acquisition and conversion, consistently reporting on project performance.
  • Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of new tactics, make recommendations and share insights with key stakeholders.
  • Identify industry trends and innovation opportunities to continuously improve our customer acquisition and experience.

The ideal candidate has post-secondary education in Marketing, Communications, or related experience, with substantial project management experience to launch digital marketing programs involving multiple teams, stakeholders, and multiple service providers/vendors.

What We Offer
  • $120,000 - $160,000 per annum, depending on experience.
  • Competitive discretionary bonus
  • Market leading RRSP match program
  • Medical, dental, vision, life, and disability benefits
  • Employee Share Purchase Plan
  • Maternity/Parental top-up while you care for your little one
  • Generous vacation policy and personal days
  • Virtual events to connect with your fellow colleagues
  • Annual professional development allowance and a comprehensive Career Development program
  • A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

We are deeply committed to inclusion.

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