Game Designer Lead for Kids' Digital Experiences

3 weeks ago

Old Toronto, Canada Hasbro Full time

Welcome to Find Your Fun, a studio where creativity meets imagination. We craft engaging gameplay for kids, sparking delight and connection with beloved brands.

Job Overview

This is an exciting opportunity to play a key role in shaping the future of our mobile games aimed at young children. As a Principal Game Designer, you will lead the design vision for new and existing live-service mobile games, ensuring they are fun, engaging, and appropriate for children.

You will work closely with multidisciplinary teams to balance creativity, exploration, and digital play while aligning with safe, child-friendly monetization strategies. Your leadership will guide the creation of experiences that spark imagination and support kids' development.

Main Responsibilities
  • Design Vision & Leadership: Develop and own the design vision for new and existing live-service mobile games, ensuring they are fun, engaging, and appropriate for children.
  • Creative Innovation: Drive the development of fresh, engaging content that captivates children, balancing fun with curiosity to learn, and aligns with evolving trends in children's digital entertainment and brand narratives.
  • Game Mechanics & Systems Design: Define and implement core game mechanics, systems, and features that drive engagement and retention.
  • Monetization: Collaborate with product management to ensure that the game's design and monetization strategies are harmoniously integrated into gameplay loops, prioritizing parent-friendly payment models over aggressive in-app purchases or ads.
  • Player-Centric Design: Champion the needs of young players, ensuring the games are intuitive, frustration-free, and accessible, with clear gameplay mechanics that enable kids to explore, play, and create independently.
  • Content Updates & Engagement: Lead the design of content expansions and updates to maintain long-term engagement in subscription-based services, live events, and feature enhancements, ensuring the product remains fresh, exciting, and aligned with our vision of continuous creative and open-ended play.
  • Data-Driven Insights: Use player feedback, data analytics, and user testing to inform design decisions, optimize user engagement, and ensure the game is delivering value to both kids and parents.
Requirements
  • 7+ years of experience in game design, with at least 3 years in a senior design role for mobile games, ideally within live service environments.
  • Proven track record building and delivering engaging game mechanics and content that resonate with a young audience.
  • Experience working on games for children or family-friendly titles is highly desirable.
  • Strong understanding of live-service game design, including systems design, content delivery, and event-driven engagement models.
  • Ability to lead and encourage a creative team.
  • Experience with data-driven game design and iteration, balancing creative vision with business objectives.
  • Collaborative mindset to work across disciplines (art, engineering, product management).
  • Strong communication and presentation skills to clearly articulate design decisions to stakeholders at all levels.
  • Passion for crafting games that are fun, safe, and enriching for kids
Compensation Package

We offer a competitive salary of approximately $120,000 - $150,000 per year, depending on experience, plus additional benefits and opportunities for growth and professional development.

Join our dynamic team and contribute to the creation of innovative digital experiences that inspire kids to be their best selves.

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