Creative Director of Mobile Games for Children

2 weeks ago

Old Toronto, Canada Hasbro Full time

Welcome to Find Your Fun, a Wizards of the Coast Studio, where imagination meets innovation. As a key member of our team, you will have the opportunity to craft engaging and safe games for kids.

About Us

We are a passionate group of game designers, artists, and engineers dedicated to creating high-quality, child-friendly experiences that spark delight and connection with beloved brands. Our mission is to push the boundaries of mobile gaming and create products that inspire creativity, exploration, and digital play.

Job Description

We are seeking an experienced Principal Game Designer to lead the development of our mobile games aimed at young children. As a key player in our studio, you will be responsible for defining and driving the overall design vision for new and existing live-service mobile games.

Your Key Responsibilities:
  • Design Vision & Leadership: Develop and own the design vision for new and existing live-service mobile games, ensuring they are fun, engaging, and appropriate for children.
  • Creative Innovation: Drive the development of fresh, engaging content that captivates children, balancing fun with curiosity to learn, and aligns with evolving trends in children's digital entertainment and brand narratives.
  • Game Mechanics & Systems Design: Define and implement core game mechanics, systems, and features that drive engagement and retention.
  • Monetization: Collaborate with product management to ensure that the game's design and monetization strategies are harmoniously integrated into gameplay loops, prioritizing parent-friendly payment models over aggressive in-app purchases or ads.
  • Player-Centric Design: Champion the needs of young players, ensuring the games are intuitive, frustration-free, and accessible, with clear gameplay mechanics that enable kids to explore, play, and create independently.
  • Content Updates & Engagement: Lead the design of content expansions and updates to maintain long-term engagement in subscription-based services, live events, and feature enhancements, ensuring the product remains fresh, exciting, and aligned with our vision of continuous creative and open-ended play.
  • Data-Driven Insights: Use player feedback, data analytics, and user testing to inform design decisions, optimize user engagement, and ensure the game is delivering value to both kids and parents.
Requirements

To succeed in this role, you should have:

  • 7+ years of experience in game design, with at least 3 years in a senior design role for mobile games, ideally within live service environments.
  • Proven track record building and delivering engaging game mechanics and content that resonate with a young audience.
  • Experience working on games for children or family-friendly titles is highly desirable.
  • Strong understanding of live-service game design, including systems design, content delivery, and event-driven engagement models.
  • Ability to lead and encourage a creative team.
  • Experience with data-driven game design and iteration, balancing creative vision with business objectives.
  • Collaborative mindset to work across disciplines (art, engineering, product management).
  • Strong communication and presentation skills to clearly articulate design decisions to stakeholders at all levels.
  • Passion for crafting games that are fun, safe, and enriching for kids.
About You

We are looking for someone who shares our passion for creating engaging and safe games for kids. If you are a creative and innovative game designer with a proven track record of success, we want to hear from you

This is a challenging and rewarding role that requires strong leadership, collaboration, and communication skills. If you are excited about the opportunity to shape the future of mobile gaming and make a meaningful impact on children's lives, we encourage you to apply.

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