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Digital Strategy Director

2 months ago


Toronto, Ontario, Canada William Thomas Digital Full time
About William Thomas Digital

We're a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver human-first 1:1 experiences that drive business for our clients.

About the Role

We're seeking a Strategy Director to join our award-winning team. As a key member of our cross-functional team, you'll use your strategic skills, data know-how, and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming.

Key Responsibilities
  • Lead the intake of client briefs and creation of requested strategy deliverables for a portfolio of clients
  • Facilitate discovery and lead stakeholder interviews to clarify business objectives and determine the scope of the opportunity
  • Translate business and marketing objectives into KPI frameworks capable of evaluating performance with precision
  • Employ a range of research tools and tactics to discover or bolster customer insights and opportunities
  • Synthesize and develop strategic recommendations to build, optimize, or extend our clients' 1:1 marketing ecosystems
Requirements
  • 7-9+ years developing 1:1 strategies with a CX or human-first focus, and proven results
  • Proven experience driving Email Marketing, Digital Messaging, or CRM programs and initiatives, preferably through leading marketing automation platforms
  • Experience using analytics platforms such as Google Analytics or Adobe Analytics
  • Strong communications skills, with the ability to create and effectively deliver clear and compelling strategy presentations
What We Offer

We're an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.