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Director of Brand Strategy

4 weeks ago

Old Toronto, Ontario, Canada Prodigy Game Full time
About the Role

We are seeking a seasoned Brand and Creative Strategy Leader to spearhead the refinement and implementation of a cohesive brand strategy for Prodigy Education. As a key member of our leadership team, you will be responsible for aligning our brand positioning, value propositions, and RTBs with our overarching mission and values for our target customer groups: Teachers, Parents, and Players.

Key Responsibilities
  • Develop a comprehensive brand strategy that unifies our mission, values, and unique strengths for each target customer group.
  • Define and communicate the brand's overarching positioning, messaging, and value proposition, ensuring alignment with our organization's collective vision and goals.
  • Collaborate with marketing teams to strategize integrated campaigns and initiatives that effectively deliver on the brand's message and values while driving meaningful engagement and results.
  • Ensure brand messaging and tone of voice are consistent and resonate with all audiences, in all channels.
  • Lead a creative team, fostering a collaborative, motivational environment, with a focus on skill development and continuous learning to maximize team effectiveness and growth.
  • Oversee the development of creative assets that resonate with target audiences and reinforce brand positioning.
  • Accountable for budget and resource management of creative freelancers and agency partners.
About You
  • Extensive brand and creative experience, with in-depth knowledge of brand strategy development, positioning, and brand identity management.
  • Demonstrated ability to think strategically and holistically, with a keen focus on both the big picture and tactical execution, ensuring alignment with organizational objectives.
  • Capacity to analyze complex situations, anticipate future trends, and conceptualize and implement plans to achieve outcomes and drive success.
  • Proficiency in leveraging data analytics and insights to inform brand strategy, marketing, and communications initiatives, driving effective decision-making and optimizing outcomes.
  • Proven project management skills, delivering on-time and on-budget deliverables.
  • Change management experience with implementing new brand strategy in a multifaceted, complex environment.
  • Strong interpersonal skills and relationship-building capabilities within cross-functional structures, enabling effective engagement with a diverse range of stakeholders in support of shared objectives.
What We Offer
  • A mission-driven organization dedicated to helping every student in the world love learning.
  • A company that empowers a Growth Mindset among its team members, so you grow as we do.
  • A Total Rewards Program that reflects our commitment to your financial, physical, and mental well-being.
  • A culture that values diversity, inclusivity, and equity, with a focus on creating access and opportunity for all.