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Strategic Director of Market Expansion

2 months ago

Fredericton, New Brunswick, Canada University of Fredericton Full time

About the Role

The University of Fredericton is seeking a highly skilled and experienced Strategic Director of Market Expansion to lead our go-to-market strategy in Canada. As a key member of our senior leadership team, you will be responsible for driving business growth and expansion in the Canadian higher education market.

Key Responsibilities:

Market Strategy and Planning:

  1. Develop and implement a comprehensive market expansion strategy tailored to the Canadian higher education market.
  2. Set and manage ambitious growth targets for Canada, including budgeting and efficiency metrics.
  3. Collaborate with our product development team to customize solutions for the Canadian market.

Marketing and Campaign Management:

  1. Work with our performance marketing team to design and execute targeted campaigns that generate leads and drive demand.
  2. Build and optimize a sales funnel using website, CRM, and sales teams to enhance lead conversion.

Data Analysis and Optimization:

  1. Monitor and analyze performance data to assess the effectiveness of strategies and make necessary adjustments.
  2. Stay informed about the competitive landscape and emerging trends in the Canadian higher education sector.

Team and Budget Management:

  1. Manage the budget for the Canadian market, including forecasting, planning, and resource allocation.
  2. Build and lead a high-performing marketing team to meet revenue and growth objectives.

Requirements:

To be successful in this role, you will need:

  • A Master's degree in business, marketing, or a related field.
  • Minimum of 5 years of experience in consulting, marketing, sales, business development, or high-growth startups in Canada.
  • Proven ability to develop and execute successful market expansion strategies and achieve growth targets.
  • Strong conceptual and analytical skills with expertise in marketing and brand building.
  • Familiarity with marketing automation tools, CRM systems, and sales technologies.
  • Excellent communication and interpersonal skills with a strong ability to build and maintain stakeholder relationships.
  • Demonstrated leadership and management skills with a track record of building and leading high-performing teams.

Preferred Qualifications:

Knowledge of the Canadian higher education industry, including key players and trends.

Experience with marketing automation tools and CRM systems.

About the University of Fredericton

The University of Fredericton is a leading online educational institution dedicated to providing innovative and adaptable education to professionals across Canada and beyond. With a strong commitment to accessibility, flexibility, and personalization, we aim to equip learners with the skills and knowledge needed to succeed in a changing global environment.

What We Offer:

In addition to your base compensation, you will be part of a rapidly expanding organization that values its employees and offers a range of benefits, including:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • Flexible work arrangements and work-life balance.

How to Apply:

If you are a motivated and experienced professional looking to take on a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].