Marketing Strategy Manager

4 days ago


Mississauga, Ontario, Canada Mattel Full time
About the Role

We are seeking a highly skilled Marketing Strategy Manager to lead the commercialization process and execution of localized marketing strategies for our Portfolio Dolls brands. This role requires strong collaboration with Customer Marketing, Sales, and Licensors to develop and implement national marketing initiatives.

Key Responsibilities
  • Drive commercialization efforts: line selection, pricing, item setup, and channel segmentation.
  • Drive item-level forecasting and performance tracking, informing product marketing and manufacturing plans.
  • Activate marketing programs to meet P&L targets and brand objectives.
  • Cross-functional teams including Global Brand Marketing, Sales, Finance, and Demand Planning.
  • Work with external licensors (Disney and Universal); provide quarterly forecasts and collaborate on Canadian marketing programs.

$120,000 - $150,000 per year, depending on experience.

About You
  • Possess a Bachelor's in marketing, business, or related field (MBA preferred).
  • Have 5+ years in consumer or brand marketing (4+ years with MBA).
  • Experience in CPG or a similar environment, managing both internal and external relationships.
  • Proven expertise in marketing techniques, strategic planning, and driving results.
About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.



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