Enterprise Lottery Campaign Strategist

1 week ago


Greater Toronto Area, Canada Ascend FS Full time

About AscendFS: A leading fundraising solutions provider partnering with nonprofits and foundations to support their innovative lottery programming. We help organizations maximize revenue, enabling them to fulfill their critical missions.

We're seeking a driven individual to join our Customer Success team, ensuring clients thrive through tailored solutions and expert guidance.

Job Summary:

The Enterprise Lottery Campaign Strategist will play a key role in driving the success of high-value clients, overseeing all aspects of their lottery campaigns from strategy to project management.

Main Responsibilities:

  • Act as the primary point of contact for enterprise-level clients, fostering strong relationships and delivering strategic solutions that drive success.
  • Strategically manage a portfolio of charity accounts, focusing on high-value clients.
  • Proactively identify and address client needs to maximize client retention and satisfaction.
  • Collaborate with clients during the onboarding process to ensure a smooth transition onto our platform and timely campaign launches.
  • Stay informed about lottery regulations in the regions where clients operate and assist clients in maintaining compliance.
  • Develop and manage lottery campaign budgets, themes, and structures, including prizing strategies, ticket tiers, and bonus numbers.
  • Define key metrics and KPIs, aligning them with clients' quarterly and annual goals.
  • Identify areas for testing and innovation, ensuring campaigns evolve with new tactics and strategies.
  • Oversee the development and execution of multi-channel marketing campaigns, including email, SMS, paid media, and traditional media.
  • Collaborate with internal teams to ensure campaigns are delivered on time, within budget, and to client expectations.
  • Monitor campaign performance with live dashboards, weekly reports, and post-campaign analyses.

Requirements:

  • Bachelor's degree in business, Marketing, or a related field (preferred).
  • Minimum of 5 years in customer success, account management, or a similar role with a focus on enterprise-level clients, preferably in lottery campaigns, SaaS, or digital marketing.
  • Proficient in overseeing digital marketing campaigns, understanding data analytics, and improving performance through insights.
  • Ability to leverage data to drive campaign improvements and optimize results for clients.
  • Excellent communication and relationship-building skills, with a passion for ensuring client success.
  • Proven ability to manage multi-stakeholder projects, balancing strategic initiatives with tactical execution.
  • Strong ability to manage client challenges with creative solutions and a collaborative approach.
  • Estimated salary range: $80,000 - $120,000 per annum, based on location and experience.


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