Digital Marketing Strategist for Aesthetic Clinics
1 month ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at BoomerangFX.
About UsBoomerangFX is a leading cloud-based enterprise software and digital marketing company serving the private-pay aesthetic medical industry. We are North America's fastest-growing company in this sector, with a rare, recession-resilient market opportunity backed by an impressive leadership team of executives from Silicon Valley, digital marketing, fintech, and Fortune 100 technology firms.
About the RoleThis is a hands-on role ideal for someone with a strong background in PPC, digital advertising, and experience with Google Ads in a healthcare or clinic setting. As a Digital Marketing Strategist, you will work on behalf of BoomerangFX to execute and manage digital marketing strategies for Dr. Muholland's clinic in downtown Toronto.
Digital Advertising & PPC CampaignsLead PPC campaigns on Google Ads and other platforms to attract new clients and maximize ROI.
Google Ads ManagementManage Google Ads campaigns, including keyword optimization, ad copywriting, bid adjustments, and performance tracking.
Data Analysis & ReportingTrack, analyze, and report on key performance metrics, using data insights to optimize digital strategies.
Strategic PlanningCollaborate with clinic management to create digital marketing strategies aligned with the clinic's growth goals.
Brand DevelopmentIncrease brand awareness through targeted digital campaigns tailored to the aesthetic healthcare sector.
Budget ManagementManage ad spend to ensure cost-effectiveness and achieve KPIs.
About You- 5+ years in digital marketing, with a focus on PPC, Google Ads, and campaign analytics.
- Healthcare or Clinic Experience: Experience in the healthcare, medspa, aesthetics, or medical fields.
- Strong experience in managing and optimizing Google Ads campaigns, including keyword research, bid strategies, A/B testing, and audience targeting.
- Analytical Skills: Ability to use data analysis tools to track, report, and improve ad performance.
- Budget Management: Demonstrated experience managing digital marketing budgets to maximize reach and ROI.
- CRM Experience: Proficiency in CRM platforms, such as HubSpot.
- Experience with tools like Google Analytics, Data Studio, or other reporting software.
- Experience in Digital Marketing for Aesthetic Clinics: Familiarity with the unique customer journey and marketing needs in the aesthetic healthcare sector.
- Project Management Skills: Experience coordinating multi-channel digital marketing initiatives.
- Education in Business or Marketing: Bachelor's degree in business, marketing, or a related field.
A competitive salary of $120,000 per year, with a bonus component tailored to your skills and experience, along with comprehensive benefits that include health, dental, and vision coverage, retirement plans, and performance-based bonuses. With a results-driven culture, you'll have opportunities to shine, grow, and reap the benefits of your contributions through generous performance-based incentives and advancement opportunities. This is a full-time, permanent position, Monday to Friday in person in Toronto. BoomerangFX is an equal opportunity employer committed to diversity and inclusion, and we are dedicated to accommodating persons with disabilities.
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