Digital Experience Platform Personalization Strategist

3 days ago


Mississauga, Ontario, Canada Buchanan Technologies Full time
About the Role

The Digital Experience Platform Personalization Strategist will be responsible for leading the development and implementation of personalized experiences that drive engagement and revenue. This role requires a deep understanding of customer behavior and the ability to translate that understanding into actionable insights.

Key Responsibilities
  • Develop and implement data-driven personalization strategies across all customer touchpoints
  • Collaborate with cross-functional teams to create cohesive and effective personalized experiences
  • Analyze customer data and behavior to identify opportunities for personalization and growth
  • Lead the implementation of personalization technology and tools, ensuring seamless integration and optimization
  • Monitor and evaluate the effectiveness of personalization efforts, making data-driven decisions to improve ROI
  • Stay up-to-date with industry trends and best practices in personalization, applying knowledge to drive business results
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience in personalization, digital marketing, or a related field, with a strong focus on data analysis and strategy
  • Strong analytical skills, with experience in data-driven decision making and statistical analysis
  • Proficiency in personalization technology and tools, with a proven track record of successful implementation
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Ability to manage multiple projects and priorities in a fast-paced environment, with a strong attention to detail and organizational skills
About Buchanan Technologies

Buchanan Technologies is a forward-thinking company dedicated to delivering innovative solutions that drive business results. We are seeking a highly skilled and motivated individual to join our team as a Digital Experience Platform Personalization Strategist.

Estimated Salary: $120,000 - $160,000 per year

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