Digital Marketing Account Manager Role Overview
7 days ago
In this pivotal Digital Marketing Account Manager role at BoomerangFX, you will be instrumental in driving the success of Dr. Muholland's clinic in downtown Toronto by executing and managing digital marketing strategies.
As a seasoned professional with 5+ years of experience in digital marketing, specifically PPC and Google Ads, you will lead campaigns to boost patient engagement, brand visibility, and client acquisition for the clinic.
Key Responsibilities:- Digital Advertising & PPC Campaigns: Optimize Google Ads and other platforms to attract new clients and maximize ROI.
- Google Ads Management: Manage campaigns, including keyword optimization, ad copywriting, bid adjustments, and performance tracking.
- Data Analysis & Reporting: Track, analyze, and report on key performance metrics to inform data-driven decisions.
- Strategic Planning: Collaborate with clinic management to create digital marketing strategies aligned with growth goals.
- Brand Development: Increase brand awareness through targeted digital campaigns tailored to the aesthetic healthcare sector.
- Budget Management: Ensure cost-effectiveness and achieve KPIs while managing ad spend.
- Client Communication: Work closely with Dr. M and the clinic team to report progress, understand goals, and refine marketing approaches.
- Digital Marketing Experience: 5+ years in digital marketing, with a focus on PPC, Google Ads, and campaign analytics.
- Healthcare or Clinic Experience: Experience in the healthcare, medspa, aesthetics, or medical fields.
- Google Ads Proficiency: Strong experience in managing and optimizing Google Ads campaigns.
- Analytical Skills: Ability to use data analysis tools to track, report, and improve ad performance.
- Communication Skills: Excellent verbal and written communication abilities to effectively share insights and strategies.
- Budget Management: Demonstrated experience managing digital marketing budgets.
- CRM Experience: Proficiency in CRM platforms, such as HubSpot.
- Advanced Analytics Knowledge: Experience with tools like Google Analytics, Data Studio, or other reporting software.
- Experience in Digital Marketing for Aesthetic Clinics: Familiarity with the unique customer journey and marketing needs in the aesthetic healthcare sector.
- Project Management Skills: Experience coordinating multi-channel digital marketing initiatives.
- Education in Business or Marketing: Bachelor's degree in business, marketing, or a related field.
At BoomerangFX, we offer a dynamic work environment that fosters innovation, collaboration, and mutual growth. Our company is dedicated to providing cutting-edge cloud-based enterprise software and digital marketing solutions to the private-pay aesthetic medical industry.
What We Offer:- Competitive Salary: $75,000-$80,000 per year
- Comprehensive Benefits Package: Including health, dental, and vision coverage, retirement plans, and performance-based bonuses
- Results-Driven Culture: Opportunities to shine, grow, and reap the benefits of your contributions
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