Executive Marketing Strategist
5 days ago
Executive Marketing Strategist
About the Role:We are seeking an experienced Executive Marketing Strategist to lead our growth and product marketing efforts. As a key member of our team, you will be responsible for developing and executing comprehensive strategies to drive revenue growth, enhance brand awareness, and attract new customers.
Key Responsibilities:- Develop and execute growth marketing strategies that align with our business objectives
- Lead the development of product marketing strategies that meet sales goals
- Plan, budget, and manage marketing initiatives across the entire funnel, focusing on acquisition, conversion, and retention
- Formulate and implement comprehensive product marketing strategies including value proposition and customer insights
- Support the planning, execution, and optimization of marketing campaigns across various channels
- Collaborate with sales teams to create sales collateral, whitepapers, and case studies
- Define, establish, and report on full-funnel KPIs, ensuring alignment with broader marketing goals and business priorities
- Monitor and analyze performance metrics to optimize strategies and tactics
- Undergraduate degree in Business, Marketing, or related field, or equivalent education and work experience
- 10+ years of experience in B2B marketing, with at least 5 years in leadership roles, preferably within the financial services sector
- Proven success in driving cross-functional collaboration and results
- Expertise in marketing automation technologies and their application in engaging targeted audiences effectively
- Deep experience in analyzing digital marketing metrics, using data to inform decision-making and strategy refinement
- Demonstrated ability to develop and adapt marketing content tailored to specific buyer personas
- Successful track record in account-based marketing (ABM) and lead generation tactics, including digital marketing and marketing automation
- Strong business acumen with the ability to build compelling business cases and justify marketing initiatives
- Exceptional analytical skills with the ability to make informed decisions and drive measurable outcomes
$120,000 - $150,000 per year, depending on experience
Bonus and Benefits:A competitive bonus structure and comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and generous paid time off.
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