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Digital Marketing Consultant

2 months ago

Old Toronto, Ontario, Canada McDonald's Full time

About the Role

We are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a critical role in driving business growth through data-driven, customer-led marketing strategies.

Key Responsibilities

  • Develop and execute digital marketing strategies to drive engagement with the McDonald's app and MyMcDonald's Rewards program.
  • Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans to optimize customer lifetime value.
  • Identify key customer opportunities derived from data/insights to drive growth for the business and influence prioritization of digital engagement plans.
  • Collaborate with Global markets, Technology, and Digital Insights teams to shape future roadmaps and grow our digital footprint and loyalty program adoption.
  • Develop and activate new solutions, programs, and digital consumer platforms to grow loyalty and customer lifetime value.
  • Provide thought-leadership and serve as a strategic digital partner with various levels of the organization.
  • Review and facilitate monthly digital performance reporting to highlight key opportunities.

Requirements

  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
  • A curious, digital-forward thinker who is customer-focused, thrives off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
  • Experience with a Customer Data Platform (CDP) a plus.