Digital Consultant
2 months ago
At McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and drive our digital transformation forward.
About the RoleThis is an exciting opportunity to work with a leading global brand and contribute to the development of our digital marketing strategy. As a Consultant, Digital & CRM Strategy, you will be responsible for supporting the planning and execution of digital in-app offers and data-driven lifecycle and personalization campaigns to drive engagement with our customers.
Key Responsibilities- Support the development of our digital marketing strategy, including the planning of digital in-app offers and data-driven lifecycle and personalization campaigns.
- Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans, and present on performance, test learnings, and opportunities for future optimizations.
- Identify key customer opportunities derived from data and insights to further drive growth for the business and influence prioritization of digital engagement plans.
- Support and work closely with Global markets, Technology, and Digital Insights teams to shape future roadmaps and grow our digital footprint and loyalty program adoption.
- In partnership with the Digital Business Insights team and Global partners, support the development and activation of new solutions, programs, and digital consumer platforms to grow loyalty and customer lifetime value.
- Inspire thought-leadership and serve as a strategic digital partner with various levels of the organization.
- Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in reoccurring team forums.
- 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
- Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
- Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
- Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
- Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
- Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
- Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
- A curious, digital-forward thinker who is customer-focused, thrives off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
- Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
- Effective communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders.
- Experience working with loyalty marketing or subscription programs a plus.
- Experience with a Customer Data Platform (CDP) a plus.
McDonald's Corporation is committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
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