Digital Marketing Consultant

1 month ago

Toronto, Ontario, Canada McDonald's Corporation Full time
Job Title: Consultant, Digital & CRM Strategy

At McDonald's Corporation, we're committed to excellence, and that starts with finding the best talent. We're a team of problem solvers, innovators, and thought leaders who take our work seriously and have fun doing it.

About the Role

We're seeking a Consultant, Digital & CRM Strategy, to join our digital marketing team at the Toronto Corporate Office. As a key member of our team, you'll have a passion for data-driven, customer-led marketing to build and maintain lasting relationships with Canadians across the digital ecosystem.

Key Responsibilities
  • Support the development of our digital CRM and personalization strategy to resonate with our digital users and grow customer lifetime value.
  • Lead all campaigns within the McDonald's digital CRM strategy, from planning to development and analysis to optimization.
  • Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans, and present on performance, test learnings, and opportunities for future optimizations.
  • Identify key customer opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans.
  • Support and work closely with Global markets, Technology, and Digital Insights teams to shape future roadmaps and grow our digital footprint and loyalty program adoption.
Requirements
  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
What We Offer

Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees.

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