Digital Marketing Consultant
2 months ago
We are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a pivotal role in supporting the development and execution of our digital CRM and personalization strategy.
Key Responsibilities- Support Digital & CRM Strategy: Collaborate with cross-functional teams to plan and execute digital in-app offers and data-driven lifecycle and personalization campaigns to drive engagement with the McDonald's app and MyMcDonald's Rewards program.
- Manage Key Segmented Audiences: Develop and manage key segmented audiences, lifecycle journeys, and digital in-app offer plans, and present on performance, test learnings, and opportunities for future optimizations.
- Identify Customer Opportunities: Analyze data and insights to identify key customer opportunities to drive growth for the business and influence prioritization of digital engagement plans.
- Support Global Markets: Work closely with Global markets, Technology, and Digital Insights teams to shape future roadmaps and grow our digital footprint and loyalty program adoption.
- Develop New Solutions: Partner with the Digital Business Insights team and Global partners to develop and activate new solutions, programs, and digital consumer platforms to grow loyalty and customer lifetime value.
- Thought Leadership: Inspire thought-leadership and serve as a strategic digital partner with various levels of the organization.
- Monthly Performance Reporting: Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in reoccurring team forums.
- 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role
- Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject
- Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies
- Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies
- Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts
- Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM
- Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels
- A curious, digital-forward thinker who is customer-focused, thrives off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment
- Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met
- Effective communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders
- Experience working with loyalty marketing or subscription programs a plus
- Experience with a Customer Data Platform (CDP) a plus
McDonald's Corporation is a leading fast-food restaurant chain with a commitment to diversity and inclusion. We strive to create a workplace that is fair, equitable, and accessible for all employees and prospective employees.
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Digital Consultant
4 weeks ago
Old Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and drive business growth through data-driven marketing strategies.Job Summary:The Consultant, Digital & CRM Strategy will...
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Digital Consultant
4 weeks ago
Old Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and drive business growth through data-driven marketing strategies.Job Summary:The Consultant, Digital & CRM Strategy will...
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Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a pivotal role in supporting our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital marketing campaigns to drive engagement with our...
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Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a pivotal role in supporting our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital marketing campaigns to drive engagement with our...
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Digital Consultant
2 months ago
Old Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and drive our digital transformation forward.About the RoleThis is an exciting opportunity to work with a leading global...
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Digital Consultant
2 months ago
Old Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and drive our digital transformation forward.About the RoleThis is an exciting opportunity to work with a leading global...
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Digital Marketing Consultant
1 month ago
Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we're committed to excellence, and that starts with finding the best talent. We're a team of problem solvers, innovators, and thought leaders who take our work seriously and have fun doing it.About the RoleWe're seeking a Consultant, Digital & CRM Strategy, to join our digital marketing...
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Digital Marketing Consultant
1 month ago
Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we're committed to excellence, and that starts with finding the best talent. We're a team of problem solvers, innovators, and thought leaders who take our work seriously and have fun doing it.About the RoleWe're seeking a Consultant, Digital & CRM Strategy, to join our digital marketing...
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Digital Marketing Consultant
1 month ago
Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we're committed to excellence, and that starts with finding the best talent. We're a team of problem solvers, innovators, and thought leaders who take our work seriously, but have fun doing it.About the RoleWe're seeking a Consultant, Digital & CRM Strategy, to join our digital marketing...
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Digital Marketing Consultant
1 month ago
Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we're committed to excellence, and that starts with finding the best talent. We're a team of problem solvers, innovators, and thought leaders who take our work seriously, but have fun doing it.About the RoleWe're seeking a Consultant, Digital & CRM Strategy, to join our digital marketing...
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Digital Marketing Consultant
4 weeks ago
Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and contribute to our success.About the Role:We are looking for a strategic thinker who can develop and execute data-driven...
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Digital Marketing Consultant
4 weeks ago
Toronto, Ontario, Canada McDonald's Corporation Full timeJob Title: Consultant, Digital & CRM StrategyAt McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and contribute to our success.About the Role:We are looking for a strategic thinker who can develop and execute data-driven...
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Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a pivotal role in supporting our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital marketing campaigns to drive engagement with our...
-
Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a pivotal role in supporting our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital marketing campaigns to drive engagement with our...
-
Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Corporation Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a pivotal role in driving our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital in-app offers and data-driven lifecycle...
-
Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Corporation Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a pivotal role in driving our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital in-app offers and data-driven lifecycle...
-
Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Corporation Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a pivotal role in driving our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital in-app offers and data-driven lifecycle...
-
Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Corporation Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a pivotal role in driving our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital in-app offers and data-driven lifecycle...
-
Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Corporation Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a pivotal role in driving our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital in-app offers and data-driven lifecycle...
-
Digital Marketing Consultant
2 months ago
Toronto, Ontario, Canada McDonald's Corporation Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a pivotal role in driving our digital CRM and personalization strategy.Key ResponsibilitiesSupport the development and execution of digital in-app offers and data-driven lifecycle...
