Digital Consultant
1 month ago
At McDonald's Corporation, we are committed to excellence and innovation in our digital marketing efforts. We are seeking a highly skilled Consultant, Digital & CRM Strategy to join our team and drive business growth through data-driven marketing strategies.
Job Summary:The Consultant, Digital & CRM Strategy will be responsible for developing and executing digital marketing strategies that drive customer engagement and loyalty. This role will work closely with cross-functional teams to identify business opportunities and develop targeted marketing campaigns that meet our business objectives.
Key Responsibilities:- Develop and execute digital marketing strategies that drive customer engagement and loyalty.
- Work closely with cross-functional teams to identify business opportunities and develop targeted marketing campaigns.
- Analyze customer data and market trends to inform marketing strategies and optimize campaign performance.
- Collaborate with the digital business insights team to develop and activate new solutions, programs, and digital consumer platforms.
- Provide thought leadership and strategic guidance to stakeholders across the organization.
- 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
- Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
- Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
- Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
- Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
- Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
- Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
McDonald's Corporation is committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
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