Digital Marketing Consultant

2 months ago

Toronto, Ontario, Canada McDonald's Full time

About the Role

We are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a pivotal role in supporting our digital CRM and personalization strategy.

Key Responsibilities

  • Support the development and execution of digital marketing campaigns to drive engagement with our customers.
  • Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans to optimize customer experience.
  • Identify key customer opportunities derived from data and insights to drive business growth.
  • Collaborate with cross-functional teams to develop and activate new solutions, programs, and digital consumer platforms.
  • Provide strategic leadership and guidance to stakeholders across the organization.

Requirements

  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies.
  • Experience with CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization.

About McDonald's

McDonald's is a leading quick service restaurant operation with a commitment to diversity and inclusion. We offer a dynamic and fast-paced work environment with opportunities for growth and development.

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