Digital Marketing Consultant
2 months ago
About the Role
We are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a pivotal role in supporting our digital CRM and personalization strategy.
Key Responsibilities
- Support the development and execution of digital marketing campaigns to drive engagement with our customers.
- Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans to optimize customer experience.
- Identify key customer opportunities derived from data and insights to drive business growth.
- Collaborate with cross-functional teams to develop and activate new solutions, programs, and digital consumer platforms.
- Provide strategic leadership and guidance to stakeholders across the organization.
Requirements
- 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
- Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
- Experience in executing dynamic, customer-led, and data-driven CRM strategies.
- Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
- Understanding of lifecycle marketing, segmentation models, and test & learn strategies.
- Experience with CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
- Proven ability to provide strategic leadership and guidance to stakeholders across the organization.
About McDonald's
McDonald's is a leading quick service restaurant operation with a commitment to diversity and inclusion. We offer a dynamic and fast-paced work environment with opportunities for growth and development.
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