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Chief Marketing Officer, Brand Strategist

1 month ago

Montreal, Quebec, Canada Reitmans Full time

About the Role

We are seeking an experienced and innovative Chief Marketing Officer, Brand Strategist to join our team at Reitmans (Canada) Limited.

As a key member of our executive leadership team, you will be responsible for shaping and driving the Brand vision and strategies that support growth and profitability across our Omni-channel eco-system.

You will provide leadership and guidance to all brand conversations, ensuring all initiatives help drive consideration while simultaneously bolstering customer retention and acquisition goals.

The ideal candidate will have a strong omni-channel marketing background with the ability to recognize great storytelling and deliver cross-channel experiences.

Salary Range: $180,000 - $220,000 per year, depending on experience

Job Description

Key Responsibilities:

  • Lead and Drive 360 brand strategy and marketing execution
  • Create and implement innovative strategies to expand our brand reach and foster a creative environment
  • Develop and leverage customer insights and intelligence to predict where the customer is headed and allow us to better communicate with her
  • Delve into consumer behavior and create compelling brand narratives and campaigns that resonate with our target audience and drive engagement and loyalty

Requirements

To succeed in this role, you will need:

  • A Bachelor's degree in commerce, marketing or related field; An MBA is an asset
  • Fifteen (15) or more years' experience in consumer brand marketing, with Seven (7) + years of professional advancement within reputable customer centric organizations in executive leadership roles
  • Passion for building brands, creating lasting customer relationships, and mentoring teams
  • Excellent knowledge of corporate data environments and client relationship management tools that support the client centric approach
  • Excellent Bilingual oral and written communication skills with the ability to communicate and translate a wide range of concepts across specialized disciplines that power the organization, including the senior leadership team as well as all external key stakeholders across Canada

Benefits

We offer a competitive benefits package, including:

  • Paid Time Off Sick Time, Flex Days & Vacation
  • 50% discount at all Reitmans (Canada) Limited brands
  • Generous Employee Referral Policy