Brand Manager

3 weeks ago

Mississauga, Ontario, Canada Katz Group Canada Full time

About the Role:

The Brand Manager will be responsible for developing and executing integrated marketing programs that drive business objectives. This role will work closely with internal and external business partners to define marketing objectives and translate these objectives into impactful marketing programs/campaigns that deepen Rexall's connection with the consumer/patients.

Key Responsibilities:

  • Develop and lead the development of the annual marketing strategy, plan, and budget for corresponding business units.
  • Work collaboratively with business unit leads to understand business priorities & objectives and translate into marketing priorities.
  • Be a key marketing business partner who monitors competitive activity to proactively provide marketing support and improvement of plans, ideas, and processes that contribute to the brand/business success.
  • Accountable to the Business and functional areas to deliver high-quality marketing programs and to ensure the coordinated marketing execution delivers on clear business objectives by:
    • Building comprehensive marketing briefs that incorporate strategy, objectives, creative territories, in-scope/out-of-scope areas, ideal channels & total budget.
    • Ensuring business partner alignment with the brief, including any external vendor partners.
    • Leading internal team meetings to define marketing program, objectives, and desired results.
    • Briefing & working closely with internal teams with requirements: Digital, In-store, Flyer, Media, PR, Regulatory, Legal, etc.
    • Point person and lead briefings of all required external agency partners.
    • Providing end-to-end program overviews, progress updates, reviews, and approvals as required – define who needs to review/approve and when.
    • Conducting ongoing evaluation of program effectiveness, post-mortem analyses, identify opportunities for improvement to be incorporated into future programs.

Requirements:

  • A Brand Ambassador who is passionately engaged and understands B2B & B2C marketing.
  • 5+ years of relevant work experience in branding, advertising, or marketing.
  • Experience in Retail, Retail Pharmacy, Pharma, or Healthcare or regulatory marketing would be an asset.
  • Business acumen skills – budget management, strategic tradeoffs, excellent analytical and influencing skills.
  • Proactive, independent self-starter and resourceful.

About Rexall:

Rexall Pharmacy Group ULC. is committed to providing an accessible environment for all of our customers, employees, and job applicants. Rexall Pharmacy Group ULC. will make available to any selected applicants' accommodations and/or accessible formats should they require. Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.

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