Digital Automation Specialist

2 weeks ago


Toronto, Canada Infotek Consulting Inc. Full time

Role Overview

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At Infotek Consulting Inc., we are seeking a highly skilled Digital Automation Specialist to join our team. This role is a unique opportunity to work on developing and implementing automated customer journeys using Salesforce Marketing Cloud.

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About the Role

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The successful candidate will be responsible for building out new campaign journeys and automations in SFMC, while optimizing existing ones. This hands-on role requires a strong understanding of email marketing best practices and the ability to navigate ambiguity and operational challenges.

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Key Responsibilities

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  • Develop and implement email marketing campaigns using Salesforce Marketing Cloud;">
  • Work with cross-functional teams to develop email templates and content;">
  • Manage standardized email templates, including upkeep, enhancements, testing, etc.;">
  • Provide expertise in setting up data integration points to support Marketing Automation journey's across multiple channels (including email, digital push notifications, online advertising, etc.);">
  • Ensure that all email campaigns are optimized for deliverability and engagement;">
  • Stay up-to-date with email marketing trends and best practices;">
  • Develop & implement processes for in-house campaign execution;">
  • Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standard;">
  • Engage with business stakeholders to understand their requirements and provide solutions that meet their needs;">
  • Relentless curiosity to apply/test new capabilities (eg. A/B testing, optimizations).">
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Requirements and Qualifications

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We are looking for a self-starter with a Bachelor's degree in Computer Science, Marketing, or a related field. The ideal candidate should have knowledge of email marketing best practices, strong relationship management skills, and an ongoing process development mindset.

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What You'll Be Doing

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You will be working on a 1-year contract with high possibility of extension. The role is hybrid, with 2 days a week spent Downtown Toronto. As a Digital Automation Specialist, you will be responsible for developing and implementing email marketing campaigns, working with cross-functional teams, and managing standardized email templates.

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Estimated Salary

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The estimated salary for this role is between $80,000 - $110,000 per year, depending on experience.

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Working at Infotek Consulting Inc.

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We are a dynamic consulting firm based in Downtown Toronto. Our team is passionate about delivering innovative solutions to our clients. We offer a collaborative and supportive work environment, with opportunities for professional growth and development.



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