Digital Marketing Automation Specialist

1 day ago


Old Toronto, Canada Foresters Financial Services, Inc. Full time

Foresters Financial Services, Inc. is a leading financial institution seeking a skilled Digital Marketing Automation Specialist to join its team in Toronto, Ontario.

Job Overview

This 6-month contract position offers the opportunity to work closely with marketing and IT teams to execute multi-channel campaigns, QA test digital communications, and gather requirements for automation workflows.

The ideal candidate has 3-5 years of experience in campaign execution, marketing automation, digital communications, database marketing, and data analysis. A strong understanding of HTML, JavaScript, Bootstrap, CSS, and other web standards is essential.

Key Responsibilities
  • Plan, set up, and execute digital campaigns aligned with strategy and objectives.
  • Collaborate with stakeholders to develop and implement marketing automation programs using personas, customer journeys, and data strategies.
  • Gather and document business requirements, key performance indicators, and functional/technical requirements.
  • Create high-quality client experiences through interactive journeys and triggered engagements.
  • Support stakeholders and third parties throughout campaign implementation.
  • Design, structure, and map data sources for marketing solutions.
  • Understand measurement methodologies and apply them effectively (A/B testing, Test/Control).
Required Skills and Qualifications
  • 3-5 years of related professional experience.
  • Bachelor's degree or college diploma with a technical core in digital marketing, advertising, communications, or equivalent.
  • Strong understanding and implementation of HTML, JavaScript, Bootstrap, CSS, and other web standards.
  • Salesforce and Sitecore experience is an asset.
  • Solid knowledge of Adobe Dreamweaver, Photoshop, and Acrobat.
  • Familiarity with online analytic tools like Google Analytics and Google Tag Manager.
  • Understanding of social media channels including Twitter, Facebook, Instagram, and LinkedIn.
Compensation and Benefits

We offer a competitive salary of $85,000 - $110,000 per annum, depending on experience, plus benefits that include health, dental, and vision coverage, as well as a generous retirement plan.

As an equal opportunity employer, we are committed to creating an inclusive environment where all employees can grow and thrive.



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