Digital Marketing Automation Specialist
1 day ago
Foresters Financial Services, Inc. is a leading financial institution seeking a skilled Digital Marketing Automation Specialist to join its team in Toronto, Ontario.
Job OverviewThis 6-month contract position offers the opportunity to work closely with marketing and IT teams to execute multi-channel campaigns, QA test digital communications, and gather requirements for automation workflows.
The ideal candidate has 3-5 years of experience in campaign execution, marketing automation, digital communications, database marketing, and data analysis. A strong understanding of HTML, JavaScript, Bootstrap, CSS, and other web standards is essential.
Key Responsibilities- Plan, set up, and execute digital campaigns aligned with strategy and objectives.
- Collaborate with stakeholders to develop and implement marketing automation programs using personas, customer journeys, and data strategies.
- Gather and document business requirements, key performance indicators, and functional/technical requirements.
- Create high-quality client experiences through interactive journeys and triggered engagements.
- Support stakeholders and third parties throughout campaign implementation.
- Design, structure, and map data sources for marketing solutions.
- Understand measurement methodologies and apply them effectively (A/B testing, Test/Control).
- 3-5 years of related professional experience.
- Bachelor's degree or college diploma with a technical core in digital marketing, advertising, communications, or equivalent.
- Strong understanding and implementation of HTML, JavaScript, Bootstrap, CSS, and other web standards.
- Salesforce and Sitecore experience is an asset.
- Solid knowledge of Adobe Dreamweaver, Photoshop, and Acrobat.
- Familiarity with online analytic tools like Google Analytics and Google Tag Manager.
- Understanding of social media channels including Twitter, Facebook, Instagram, and LinkedIn.
We offer a competitive salary of $85,000 - $110,000 per annum, depending on experience, plus benefits that include health, dental, and vision coverage, as well as a generous retirement plan.
As an equal opportunity employer, we are committed to creating an inclusive environment where all employees can grow and thrive.
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