Marketing Automation Specialist, Digital Marketing

4 weeks ago

Toronto, Canada Foresters Financial Services, Inc. Full time

Career Opportunity

Role Title

Marketing Automation Specialist, Digital Marketing (6 Month Contract)

Purpose of role

The Marketing Automation Specialist role is primarily accountable for executing multi-channel campaigns in a B2C environment, QA testing, communicating changes, gathering requirements and approvals, and assisting in the building out of marketing campaigns and automation workflows. This role will work closely with the Marketing and IT teams.

Job Description

Key Responsibilities
- Plan, set up, and execute digital campaigns in accordance with the strategy and objectives of campaign stakeholders
- Work in partnership with internal and external stakeholders to leverage personas, customer journeys and data strategies to develop and implement marketing automation programs
- Gather, document, and help form business requirements, key performance indicators, and other functional and technical requirements
- Create high quality client experience through use of digital channels, interactive journeys and triggered engagements
- Support stakeholders and third parties throughout the campaign implementation process
- Interact frequently with stakeholders via various communication methods —including interaction with marketers, analysts, web developers, content and creative designers
- Design, structure and map data sources for marketing solutions
- Understand measurement methodologies, why we need them and when to use them (A/B testing, Test/Control etc.)
- Identify process gaps, efficiencies, refinements and establish new process

Key Qualifications
- 3-5 years of related professional experience in campaign execution and operations, marketing automation, digital communications, database marketing, and data analysis
- Bachelor’s degree or college diploma with a strong technical core in digital marketing, advertising, communications or equivalent
- Salesforce and Sitecore experience strong assets
- Solid knowledge of Adobe Dreamweaver (or other WYSIWYG editors), Photoshop, and Acrobat
- Strong understanding of online analytic tools (Google Analytics, Google Tag Manager)
- Knowledge of industry standard and best practices for digital and direct marketing contact management (CASL, privacy, etc.)
- Understanding of social media channels including Twitter, Facebook, Instagram, and LinkedIn
- Exceptional organizational, presentation, and communication skills - both verbal and written
- Capacity to think critically, learn quickly, and adapt to a fast-paced work environment
- Strong analytical skills and understanding of reporting development/ requirements
- Logical approach to problem solving
- An interest in process improvement and identification of process gaps
- Strong multi-tasking and time management skills
- Willingness to work flexible hours to meet challenging deadlines

LI-Hybrid

Equal Opportunity Employment and Inclusion - _at Foresters Financial, we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion, Diversity and Equity (IDE) as a core strategic objective for building strong, innovative teams in which all our employees can show up wholly and authentically as themselves._
- in advance of your appointment._

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