Product Brand Strategist

3 days ago

Montreal, Quebec, Canada Made by Gather Full time

PRODUCT BRAND MANAGER ROLE


Made by Gather, a leading B2B portfolio of small kitchen appliance brands, is seeking a talented Product Brand Manager to join their Product Branding team. Reporting to the Director of Brand Product Management, this experienced consumer-centric product strategist will be responsible for identifying product white space, brand positioning, and compelling consumer-centric messaging strategies to bring products to market successfully.



  • Identify consumer and sales trends to expand assortments into new innovative white space, considering the brand's market position.
  • Utilize consumer insights to craft strategies, such as new product development ideas and/or product positioning in the marketplace.
  • Participate in Seasonal Strategy meetings to aid the Director in gathering information for presenting hindsight, insights, and opportunities for seasonal innovations.
  • Partner with the Director and Product, Engineering teams on new product development initiatives, briefing these teams and Marketing to kick off concepting.
  • Work with Marketing Brand leads to ensure consistency of messaging across packaging, in-store signage/POPs, e-comm, and other marketing assets.
  • Collaborate with the creative team and copywriter to create and/or review briefs, ensuring alignment with product marketing and messaging strategy.
  • Collaborate closely with the customer care team to gather and analyze consumer insights, product feedback, and data from customers, translating the analysis into specific action plans that align with business goals.
  • Translate consumer and customer (retailer) objectives into compelling product marketing campaigns, working closely with branding and commercial marketing counterparts.

QUALIFICATIONS



  • 4+ years of experience working within the consumer goods industry, preferably small kitchen appliances or other consumer electrics; multi-brand portfolio experience is a plus.
  • Bachelor's degree in marketing or a related field.
  • Proven track record of building and fostering strong relationships with internal and external teams to optimize growth.
  • Self-starter who is confident taking initiative and making decisions quickly.
  • Excellent verbal and written presentation skills.
  • Willing to travel domestically/internationally 30% of the time.
  • Ability to juggle many priorities while maintaining excellent attention to detail and a positive, collaborative attitude.

BENEFITS



  • Full-time position with a competitive salary and comprehensive benefits program, including remote work schedule, extended medical/dental/vision, RRSP plus company match, EAP, discount program, holidays, and Summer Fridays.

THE RIGHT CANDIDATE


Made by Gather is looking for a dynamic and driven individual who is passionate about small kitchen appliances and consumer goods. If you have a proven track record of success in product marketing and branding, we encourage you to apply for this exciting opportunity.

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