Product Brand Marketing Specialist
2 days ago
PRODUCT BRAND MARKETING SPECIALIST
Made by Gather, a B2B portfolio of small kitchen appliance brands, is seeking a Product Brand Marketing Specialist to join the Product Branding team. Reporting to the Director of Brand Product Management, you are a seasoned consumer centric product strategist with knowledge of the small kitchen appliance market. You are curious about the world of kitchenware and have experience identifying product white space, brand positioning and compelling consumer centric messaging strategies to bring product to market successfully.
RESPONSIBILITIES:
- Keeping the brand/s market position in mind, identify consumer and sales trends for opportunities to expand assortments into new innovative white space. Brands include our Beautiful, CRUX, and BELLA and sub-brands.
- Utilize consumer insights to aid in crafting strategy such as new product development ideas and/or product positioning in the marketplace.
- Be a part of Seasonal Strategy meetings aiding the Director with gathering information for presenting hindsight, insights, and opportunities for seasonal innovations for the brands.
- Partner with Director and Product, Engineering on new product development initiatives and brief these teams and Marketing to kick off concepting.
- Work with Marketing Brand leads to assure consistency of messaging across packaging, in-store signage/POPs, e-comm, and other marketing assets: this includes various asset review, conducting periodic audits of packaging in context, and PDP review to ensure features and benefits show up consistently and on-brand – from Amazon overlays to packaging in major retailers nationwide.
- Collaborate with creative team and copywriter to create and/or review briefs to ensure alignment with product marketing and messaging strategy.
- Collaborate closely with the customer care team to gather and analyze consumer insights, product feedback, and data from the customers, translating the analysis into specific action plans that align with business goals.
- Translate consumer and customer (retailer) objectives into compelling product marketing campaigns, working closely with your branding and commercial marketing counterparts to bring them to life.
QUALIFICATIONS:
- 4+ of experience working within the consumer goods industry, preferably small kitchen appliances or other consumer electrics; multi-brand portfolio experience a plus.
- Bachelor's degree in marketing, or related field.
- Proven track record of building and fostering strong relationships with internal and external teams to optimize growth.
- Self-starter who is confident taking initiative and making decisions quickly.
- Excellent verbal and written presentation skills.
- Willing to travel domestically/internationally 30% of the time.
- Ability to juggle many priorities while at the same time maintaining excellent attention to detail and a positive, collaborative attitude.
*Full-time position with a competitive salary and comprehensive benefits program, including remote work schedule, extended medical/dental/vision, RRSP plus company match, EAP, discount program, holidays and Summer Fridays.
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