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Product Brand Strategist
2 months ago
Gather, a leading B2B portfolio of small kitchen appliance brands, is seeking a skilled Product Brand Strategist to join its Product Branding team.
The ideal candidate will be an experienced consumer-centric product strategist with in-depth knowledge of the small kitchen appliance market.
Responsibilities:
- Identify consumer and sales trends to expand assortments into new innovative white space for our brands, including Beautiful, CRUX, and BELLA, as well as sub-brands.
- Utilize consumer insights to craft strategy, including new product development ideas and product positioning in the marketplace.
- Participate in Seasonal Strategy meetings to provide information for presenting hindsight, insights, and opportunities for seasonal innovations.
- Collaborate with the Director and Product, Engineering teams on new product development initiatives and brief these teams and Marketing to kick off concepting.
- Work with Marketing Brand leads to ensure consistency of messaging across packaging, in-store signage/POPs, e-comm, and other marketing assets.
- Partner with the creative team and copywriter to create and/or review briefs to ensure alignment with product marketing and messaging strategy.
- Analyze consumer insights, product feedback, and data from customers, translating the analysis into specific action plans that align with business goals.
About You:
- A minimum of 4+ years of experience working within the consumer goods industry, preferably in small kitchen appliances or other consumer electrics.
- Bachelor's degree in marketing or a related field.
- A proven track record of building and fostering strong relationships with internal and external teams to optimize growth.
- Excellent verbal and written presentation skills.
- Ability to travel domestically/internationally up to 30% of the time.
- Strong attention to detail and a positive, collaborative attitude.
We offer a competitive salary, comprehensive benefits program, remote work schedule, extended medical/dental/vision, RRSP plus company match, EAP, discount program, holidays, and Summer Fridays.