Digital Marketing Lead

2 weeks ago

Greater Ottawa Metropolitan Area, Canada N-able Full time
N-able's Paid Media Campaign Manager

At N-able, we're a global software company that turns IT possibilities into capabilities. Our team of experts partners with technology leaders to offer secure infrastructure and tools for evolving IT needs.

We're seeking a creative and data-driven Digital Marketing Lead to oversee and execute our display and social media advertising campaigns across various platforms. As a key member of our marketing team, you will be responsible for developing, implementing, and optimizing paid social media and display advertising strategies and campaigns to achieve our marketing goals and drive measurable results.

Key Responsibilities:

  • Campaign Development: Create and execute paid media strategies that align with our overall marketing goals and target audience.
  • Campaign Management: Develop, launch, and manage paid media campaigns across platforms such as LinkedIn, Facebook, Instagram, Reddit, Google Display, and YouTube.
  • Performance Optimization: Monitor and analyze campaign performance using key metrics and data insights to optimize ad spend and improve ROI.
  • Creative Collaboration: Work with the creative team to develop compelling ad creatives and messaging that resonate with our target audience.
  • Budget Management: Manage and allocate budgets effectively across different platforms, ensuring optimal spend and performance.
  • Reporting: Prepare and present regular performance reports, highlighting key insights, trends, and recommendations for improvement.
  • Market Research: Stay up-to-date with the latest trends, tools, and best practices to ensure our strategies are innovative and effective.
  • A/B Testing: Conduct A/B tests to evaluate ad performance and make data-driven decisions to enhance campaign effectiveness.
  • Cross-Functional Collaboration: Work closely with other departments, including Go-To-Market, Sales, and Partner Success to ensure a cohesive and integrated approach to our paid media efforts.

What You'll Bring:

  • Experience: 5+ years of experience in managing paid media campaigns, with a proven track record of driving results and achieving KPIs.
  • Skills: Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, GDN) and analytics tools (e.g., Google Analytics, social media insights). Experience with Metadata.io is a plus.
  • Analytical Abilities: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions and recommendations.
  • Creativity: Ability to think creatively and develop engaging ad content that captures the audience's attention.
  • Communication: Excellent verbal and written communication skills, with the ability to present complex information in a clear and concise manner.
  • Attention to Detail: Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines simultaneously.

Benefits:

  • Competitive Salary: $120,000 - $180,000 per year, based on experience.
  • Medical, Dental, and Vision Insurance: For employee, partner, and children.
  • Paid Time Off: Generous PTO and observed holidays.
  • Pension Plan: With company contribution.
  • Employee Stock Purchase Program: Discounted stock purchase options.
  • Discounted Gym Access: At several local facilities.
  • Fundraising Opportunities: As part of our giving program.
  • N-ablite Learning: Custom learning experience as part of our investment in you.

About Us:

N-able is a global software company that turns IT possibilities into capabilities. We partner with technology leaders to offer secure infrastructure and tools for evolving IT needs. Our team of experts is dedicated to making a difference in how our partners do IT.

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