Digital Marketing Specialist

2 months ago

Ottawa, Canada Versaterm Full time

**The Company**

For over 40 years, Versaterm has been a pioneer in public safety software, revolutionizing agencies' operations, both large and small, with a comprehensive range of solutions from community engagement to case closure. Versaterm's commitment to public safety is exemplified by a steadfast dedication to customer satisfaction, the development of innovative software solutions driven by advanced technologies, and a team passionately dedicated to making a positive impact on the lives of those sworn to serve.

This is an exciting time for us We are currently undergoing significant growth, marked by increased sales and implementations of our public safety products. Join us as we continue to innovate, focusing on creative and seamless solutions that empower our customers to prioritize the communities they serve.

**Digital Marketing Specialist**

As part of Marketing and Communications, you’ll support branding, demand gen and event campaigns by managing various digital programs. We want someone who’s ready to take our digital presence to the next level. In this role, you’ll be at the heart of our lead generation efforts by leveraging analytics and reporting to target, identify and attract the right audiences. Your role ensures our digital campaigns are not only effective but optimized for performance.

**Responsibilities**
- Launch digital marketing campaigns across a variety of platforms including paid advertising platforms (Google Ads, Facebook, LinkedIn, etc.) to meet targeting, budget, and goals
- Employ a testing mindset with the ability to plan, set up, and analyze split-testing and A/B campaigns using a combination of best practices and creative problem-solving to continually improve a campaign’s performance
- Manage prospects - cleaning & uploading lists of prospects/leads from various sources (3rd party activations, tradeshows, etc.) and following standard operating procedures (SOPs) for removing invalid/irrelevant contacts, standardizing data and preparing lists for upload into Pardot
- Lead process knowledge & adherence - Understanding marketing and sales definitions & processes (e.g. lead creation, conversion and sales hand-off processes, library of standard and custom fields used in Pardot/Salesforce, Campaign hierarchy and touchpoint tracking) to support, monitor, manage and troubleshoot issues with RevOps that might occur
- Create dashboards and run reports (e.g. Google Analytics, Data Studio, Pardot/CRM Analytics) to communicate performance metrics with campaign stakeholders, make actionable suggestions on which platforms and channels to use based on campaign performance, goals, and target demographics
- Develop and document SOPs associated with any tasks assigned
- Stay up to date on current industry trends and learn new technical skills
- Other duties as assigned

**What You Bring**
- Bachelor’s degree in Marketing, Digital Media, Communications, IT or a related field preferred
- Intermediate experience using Microsoft Excel to scrub lists and build reports
- Advanced user of marketing automation platforms (e.g. Pardot, Marketo). Pardot Specialist or Pardot Consultant certification is a plus
- Experience with A/B testing and marketing campaign optimization
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Tag Manager, CMS (e.g. WordPress, Drupal, Wix)
- Experience setting up and running Google Ads, LinkedIn/Facebook Ads, Remarketing (e.g. AdRoll)
- Analytical mind with an impeccable eye for detail, process-driven and loves to find creative solutions to problems
- Basic project management skills with the ability to manage multiple tasks simultaneously
- Based in the Ottawa area working from the corporate office

**Equal Opportunity

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