Digital Marketing Strategist, Paid Search

2 weeks ago


Greater Toronto Area, Canada Hotspex Media Full time
Job Summary

We are seeking a highly skilled Digital Marketing Strategist to lead our paid search campaigns. This is an exciting opportunity for a talented individual to join our team and drive business growth.

About the Role

As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive paid search strategies across multiple channels. Your expertise in Google Ads, Amazon Ads, and SA360 will enable us to maximize ROI and drive conversions.

Key Responsibilities
  • Collaborate with the Ad Operations team to align on campaign implementation and testing strategies.
  • Lead the development of search campaign planning and execution strategies, including ad group setup, variable testing, and optimization.
  • Analyze campaign performance and identify areas for improvement, providing recommendations for enhanced results.
  • Work closely with the Account team to support campaign planning, strategy, and client-facing communications.
  • Compile regular reports and insights, highlighting key takeaways and strategic opportunities.
Strategic Expectations
  • Create data-driven growth strategies for each account, staying up-to-date on digital media trends and emerging opportunities.
  • Maintain internal efficiency, quality, and timelines through effective project management processes and best practices.
  • Support quarterly business reviews (QBRs) for high-value clients, fostering strong relationships and identifying growth opportunities.
  • Deliver customer success, as measured by contract renewals, annual recurring revenue (ARR), account expansion, and Customer Satisfaction (CSAT).
Requirements
  • 4+ years of experience managing campaigns on Google Ads.
  • 2+ years of experience managing campaigns on Amazon Ads.
  • 1+ year of experience managing campaigns on SA360.
  • Excellent written and verbal communication skills.
  • Collaborative team-player with the ability to work independently.
  • Experience working in or alongside ad agencies.
Estimated Salary: $80,000 - $110,000 per year

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