Digital product marketing lead

7 days ago


Ottawa, Canada CDW - Canada Full time
A Fortune 200 leader, we’re the driven professionals and technology experts companies turn to most to solve their IT challenges.

Reporting to the Marketing Manager, the Sr. Marketing Coordinator provides project management, execution, and administrative support for CDW Canada’s digital marketing programs. This role works directly with the Marketing Specialist, Media Planning to coordinate the creation, development and day-to-day implementation of marketing tasks related to media planning & ad operations. The role will also work closely with the Marketing Manager to support the strategy and execution of our digital events, as well as other ad hoc digital marketing projects.

What you’ll do:

Essential Functions:

Media Planning & Ad Operations

  1. Execute digital ad campaigns on StackAdapt including campaign set-up, optimization, compliance, budget management, and reporting.
  2. Monitor campaign performance daily and make adjustments to improve campaign effectiveness. li>
  3. Assist the Marketing Specialist in media strategy development, improving execution strategies that will increase overall performance and efficiency, identifying new opportunities for innovation and expansion into new advertising channels.
  4. Maintain project trackers, invoices and purchase orders for all paid media activities.
  5. Coordinate all aspects of project execution including building creative development schedules, organizing and collecting information from the Partner team, reviewing ad units, daily monitoring of activities to ensure production timelines are met, collaborating with stakeholders (designers, Partner team and agency) and monitoring and tracking the status of projects from planning to completion.


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