Digital Marketing Manager

6 months ago

Greater Toronto Area, Canada AutoTrader.ca Full time

**Position Overview**:
**Responsibilities**:

- **Implement Digital Marketing Strategies**:Work with the Director to build comprehensive digital marketing strategies to drive traffic, awareness, and conversions across various online channels, including but not limited to paid search, paid social media, and display advertising.
- **Agency Management**: Manage relationships with external marketing agencies, ensuring alignment with business objectives, and maximizing ROI on agency spend. Provide guidance, direction, and feedback to agencies to ensure the successful execution of marketing campaigns.
- **Campaign Management**: Plan, execute, and optimize digital marketing campaigns to meet performance goals and KPIs. Monitor campaign performance, analyze data, and make data-driven decisions to improve campaign effectiveness and ROI.
- **Creative & content development**:Contribute creative ideas for marketing collateral and campaigns. Work with the design team to bring concepts to life. Ensure brand consistency across various marketing channels.
- **SEO and SEM**:Oversee search engine marketing (SEM) initiatives to improve and drive targeted traffic to the AutoTrader platform.
- **Social Media Management**: Manage social media channels, including content creation, community management, and paid social advertising, to increase brand awareness, engagement, and customer acquisition.
- **Analytics and Reporting**:Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns. Provide regular reports and insights to internal stakeholders, highlighting successes, areas for improvement, and actionable recommendations.
- **Budget management**:Detail-oriented approach to managing a significant media budget. Lead the charge in forecasting quarterly and managing daily.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience 3-5 years in digital marketing, with a focus on strategy development, campaign management, and performance optimization.
- Strong understanding of digital marketing channels, including SEM, social media, and display advertising.
- Experience managing agency relationships and external partners.
- Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Proficiency in Google Ads, Meta Business Manager, Outbrain, Criteo, and other self-serve platforms
- Excellent communication skills, both written and verbal.
- Strong analytical and problem-solving skills.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

**What’s in it for you**
- We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

**Fitness and wellness**
- We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

**Benefits from Day 1**
- Gym discounts
- Local in-office free gyms
- Employee and Family Assistance program
- Weekly virtual wellness events
- In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.
- Conferences & training budget
- Regular internal training programs

**Financial planning**
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

**Competitive salary**
- Annual bonus structure
- 3% CPP matching

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