Digital Marketing Consultant

1 week ago

Old Toronto, Ontario, Canada McDonald's Corporation Full time
About the Role

We are seeking a highly skilled Digital Marketing Consultant to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a critical role in driving business growth through data-driven, customer-led marketing strategies.

Key Responsibilities
  1. Develop and Execute Digital Marketing Strategies: Support the development and execution of digital marketing strategies, including planning of digital in-app offers and data-driven lifecycle and personalization campaigns to drive engagement with the McDonald's app and MyMcDonald's Rewards program.
  2. Manage Key Segmented Audiences: Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans, and present on performance, test learnings, and opportunities for future optimizations.
  3. Identify Customer Opportunities: Identify key customer opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans.
  4. Collaborate with Global Teams: Support and work closely with Global markets, Technology, and Digital Insights teams to shape future roadmaps to grow our digital footprint and loyalty program adoption.
  5. Develop and Activate New Solutions: In partnership with the Digital Business Insights team and Global partners, support the development and activation of new solutions, programs, and digital consumer platforms to grow loyalty and customer lifetime value.
  6. Thought Leadership and Strategic Partnerships: Inspire thought-leadership and serve as a strategic digital partner with various levels of the organization.
  7. Monthly Performance Reporting: Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in recurring team forums.
Requirements
  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels
  • A curious, digital-forward thinker who is customer-focused, thrives off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met
  • Experience with a Customer Data Platform (CDP) a plus

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