Digital Marketing Automation Expert

6 days ago

Old Toronto, Ontario, Canada Apply Digital Full time

About Apply Digital

Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Strategy, Product Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to the business and to their customers. Our 650+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group. Visit our website to learn how we can unlock your company's potential.

Our Culture

We value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued. For more information, visit our Diversity, Equity, and Inclusion (DEI) section of our website.

The Role

The Digital Marketing Automation Expert supports the Global Marketing team with the end-to-end management of all digital marketing campaigns for Apply Digital. In a fast-paced environment, you will work closely with teams across Marketing, Business Development, Partnerships, and Client Service to craft engaging and brand-aligned digital content that resonates with our target audience, driving awareness and growth. You will identify triggers for automated digital programs, personalization, and optimization through measurement and A/B testing across data segments. You are critical in owning the development of seamless digital programs at different stages of the buyer journey on a global scale for Apply Digital, overseeing the full spectrum of digital marketing activities from conceptualization through execution.

Key Responsibilities:
  • Manage the development and optimization of global automated & triggered digital programs.
  • Develop compelling digital content, including lifecycle emails, nurture campaigns, newsletters, and flows targeted toward new and existing customers at various points in their engagement cycle.
  • Leverage marketing tools to effectively build buyer journeys for digital automation.
  • Support Digital List Management with list automation and segmentation across business units using audience builder.
  • Oversee the end-to-end execution of digital management, including digital briefing, content creation, segmentation, testing, and post-evaluation.
  • Utilize data for audience segmentation to deliver personalized digital marketing programs that drive engagement, conversion, and retention growth.
  • Collaborate with Marketing, Business Development, Partners, and Client Service teams to create digital campaigns that attract potential customers and guide existing ones toward a sale.
  • Leverage test-and-learn scenarios to A/B test, measure, and refine the buyer journey to maximize the performance of digital programs and drive continuous improvement.
  • Analyze digital analytics and generate performance reports to share with cross-functional business units.
  • Support the Sales Development Representative team with outbound efforts and ensure that outbound digital nurturing campaigns are developed cohesively.
Requirements:
  • 5+ years of experience managing digital marketing programs (1:1 triggered emails, drip campaigns, and newsletters).
  • Experienced with copywriting, digital development, and design; able to design frameworks for A/B testing in digital content.
  • A strong writer who loves to perfect their craft and can adapt their tone and style depending on the audience's stage and the type of asset being created.
  • A strong communicator (verbal and written) with excellent interpersonal skills, enabling collaboration with teams and contributions to ongoing process improvement efforts with ease.
  • Proficient in digital marketing tools (HubSpot is an asset).
  • Knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR).
  • Data-driven mindset with exceptional attention to detail and commitment to a high degree of accuracy.
  • Proven ability to multitask, prioritize, and meet deadlines, with the capacity to work independently and as part of a team.
  • Thrived in a fast-paced environment.
  • Proficiency in both English (verbal and written) is required; proficiency in Spanish is a plus.
How to Apply
  • To apply for this position, please submit your resume along with a portfolio of work to demonstrate writing and digital design and layout samples, such as an email copy you have written and created or a blog post you have authored.

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