Digital Marketing Automation Strategist

5 days ago


Old Toronto, Canada Borealedu Full time

Boreal Education, an innovative EdTech company, empowers Canadian post-secondary institutions to grow and develop distance, hybrid, and online education programs. To achieve this mission, we're seeking a skilled Digital Marketing Automation Strategist to join our team.

Key Responsibilities

This role involves leading all data-driven decision-making and pioneering automation efforts across various campaigns, directly impacting our ability to help students and fuel growth in the future.

  • Developing and implementing marketing automation strategies to engage students at optimal points along their learning journey through effective channels, segments, design, and messaging.
  • Creating, managing, and optimizing automated marketing campaigns across multiple channels, including dynamic email and text campaigns.
  • Owning the Salesforce Marketing Cloud platform to segment and target audiences, personalize content, and enhance lead nurturing.
  • Ensuring marketing automation processes and workflows are streamlined and adhere to privacy policies.

We require someone with:

  • Demonstrated experience in marketing automation, preferably in higher education.
  • Proficiency in Salesforce Marketing Cloud (formerly Pardot) and experience with audience segmentation and targeting.
  • Strong analytical skills to interpret marketing performance data and make informed decisions.
  • Familiarity with HTML and CSS for email and campaign design.
  • Licenses or certifications that meet our requirements.

The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to work collaboratively as part of our team. Salary: approximately $80,000 - $110,000 per year, depending on qualifications and experience.



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