Marketing Automation Strategist
10 hours ago
Overview
">FCB/SIX is a leading marketing solutions company, and we are seeking an experienced Marketing Automation Strategist to join our team.
">About the Role
">We are looking for a highly skilled professional with expertise in marketing automation platforms, email marketing best practices, and campaign execution. The successful candidate will lead the setup and execution of campaigns across various marketing automation platforms, collaborating closely with internal stakeholders and clients.
">Responsibilities
">- ">
- Participate in campaign briefings, extracting and documenting campaign implementation requirements, and defining solutions to support personalized CRM campaigns.">
- Build and deploy email marketing campaigns via marketing automation platform, including audience development in CDP, automation, customer journey, email personalization, data segmentation, A/B testing, and automated triggers.">
- Lead or contribute to campaign specifications documents, capturing business rules, data requirements, decisioning criteria, and audience specifics.">
- Collaborate with the cross-functional team (developers, business analysts, creatives, QA, and digital project managers) as needed to support high-quality campaign builds.">
- Participate in the creation and execution of functional and data-related test plans with vendors and client database teams.">
- Collaborate with business stakeholders in designing dashboards and analytic reports relevant for CRM marketing programs.">
- Assist business stakeholders in drawing insights from data to determine campaign success and further strategy development.">
- Propose solutions and build proof of concepts for leveraging new tools available in the automation platform or new methods of implementing CRM programs.">
- Identify areas of opportunity within campaign and CRM processes and work with the team and management to clarify and simplify complex processes.">
Requirements
">- ">
- Advanced SQL knowledge">
- Deployment of Ad-hoc campaigns (Email, SMS & Push)">
- Journey & Test Case Development">
- Automation Development">
- Advanced knowledge of Salesforce Marketing Cloud, including Contact Builder, Automation Studio, Journey Builder, Email Studio, and Data Extensions">
What We Offer
">FCB/SIX offers a competitive salary of $110,000 - $140,000 per year, depending on experience, plus benefits and opportunities for growth and professional development.
">About FCB/SIX
">FCB/SIX is a leading marketing solutions company with a strong focus on innovation and collaboration. We strive to deliver exceptional results for our clients and foster a dynamic and inclusive work environment for our employees.
">Join Our Team
">If you are a motivated and experienced marketing automation professional looking for a new challenge, please submit your application.
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