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Digital Marketing Strategist

1 week ago


Burlington, Ontario, Canada Equiton Capital Inc. Full time

At Equiton Capital Inc., we are a recognized leader in private equity investments, with assets under management exceeding $1 billion.

We anticipate trends and capitalize on value creation opportunities to strengthen our market position while prioritizing an excellent living experience for our residents and delivering a robust portfolio for investors.

We cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

About the Position:

We are seeking an experienced Digital Marketing Strategist with a proven track record of developing, executing, and optimizing campaigns that drive awareness, consideration, and lead generation.

This role is pivotal in driving digital marketing initiatives and campaigns that resonate with our target audience.

The ideal candidate will bring a wealth of experience in developing and executing effective marketing strategies, collaborating seamlessly with the digital marketing team.

SUCCESS IN THIS POSITION REQUIRES A KNACK FOR GENERATING STRONG LEADS THROUGH STRATEGIC CAMPAIGN CREATION, COUPLED WITH THE ABILITY TO THRIVE IN THE FAST-PACED ENVIRONMENT OF DAY-TO-DAY MARKETING ACTIVITIES AND EVOLVING NEEDS.

The successful candidate must have a minimum of five to seven years of experience in marketing and be available to work at the company's head office in Burlington, ON.

Key Responsibilities:
  • Develop and execute comprehensive marketing and communications campaigns and strategies, continuously monitoring their effectiveness.
  • Define key performance indicators for each communications channel, assessing campaign success and adjusting strategies as needed.
  • Supervise the creation of marketing and communications collateral to ensure alignment with the organization's brand, encompassing materials such as white papers, website copy, and more.
  • Identify key target markets and product benefits, collaborating with the creative team to produce compelling advertising and informational content for various platforms.
Qualifications:
  • Bachelor's degree in marketing, business, or a related field.
  • Five to seven years of proven experience in advertising and marketing.
  • Strong understanding of digital marketing channels, SEO, SEM, social media platforms, and digital advertising techniques.
  • Proficient in marketing automation tools, analytics platforms, and advertising platforms.

We are committed to fostering an inclusive and accessible experience where all employees feel valued, respected, and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background, and experience. We offer a competitive compensation package and opportunities for professional growth and development.