Brand and Creative Strategy Director
4 days ago
Director, Brand & Creative Strategy
About the RoleWe are seeking a highly motivated and experienced Brand and Creative Strategy Director to join our team at Holt Renfrew & Co. The successful candidate will be responsible for leading the development and planning of our brand strategy, working closely with the Vice President, Brand & Creative Strategy.
Key Responsibilities- Develop and implement internal and external projects that build our Brand Spirit in employees and customers;
- Oversee the execution of Brand & Creative Strategy projects, including major and minor initiatives;
- Liaise with buyers on all buys, ensuring timely delivery of product in store and online;
- Work with vendors and internal teams on collaborations that strengthen our brand pillars;
- Build and maintain relationships with vendors to manage design and production, and track project status;
- Continuously research new vendors to partner with, including new product design for capsule collections;
- Collaborate with various teams on Brand projects, such as H Project Uncrates, Holt Renfrew milestones, sustainable and socially responsible pop-ups, and Holiday Bears;
- Assist the Vice President, Brand & Creative Strategy in developing ongoing strategies to develop Holt Renfrew and H Project as a platform for positive change;
- Ideate and implement special programs with stores and oversee their management;
- Work with store planning to manage renovation of permanent H Project departments;
- Represent the Vice President, Brand & Creative Strategy when needed;
- Attend cross-functional meetings to develop rollout plans for products, collaborations, and executions;
- Contribute to Marketing Campaign and inspiration decks when required;
- Stay up-to-date on sustainability initiatives and inform the Vice President, Brand & Creative Strategy;
- Set and oversee annual budgets, attending budget meetings with finance;
- Liaise with Marketing and Fashion Office teams for reporting and insights;
- Work with the internal legal team to build contracts;
- Maintain relationships with other business units.
- A post-secondary degree or diploma in marketing or a business-related discipline;
- A minimum of 8 years of experience in marketing, brand management, or strategy, with client relations;
- Enthusiasm, high energy, and a 'hands-on' approach as a leader;
- Self-motivation, strong quantitative skills, attention to detail, and a high aptitude for problem-solving and understanding customer behavior;
- Demonstrated knowledge of marketing-related media and promotional vehicles;
- Demonstrated leadership and influencing skills, with the ability to get things done;
- Excellent interpersonal skills, as a team player who can act as both a leader and an individual contributor when required;
- Confident and effective communication (written and verbal) and interpersonal skills;
- Adaptability and comfort with ambiguity and change;
- High service orientation, with exceptional organizational and follow-up skills;
- Passion for sustainability, fashion, and luxury retailing;
- Retail experience, fashion, and accessories background an asset;
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook);
- Demonstrated financial and budget planning skills, with CRM knowledge an asset.
- Contribution to financial objectives;
- Individual objectives linked to the achievement of department goals;
- Feedback from internal and external clients.
$80,000 - $120,000 per year, depending on experience.
Holt Renfrew & Co. is committed to fostering a diverse and inclusive workplace, where everyone feels valued and supported. We believe that a diverse and inclusive work environment is essential to driving innovation and creativity, and we strive to create opportunities for all employees to contribute and grow.
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