Senior Manager – Integrated Media

1 day ago

Montreal, Quebec, Canada Resolute Digital, a Weber Shandwick Company Full time
Job Summary

We are seeking a seasoned public and media relations consultant to join our team as a Senior Manager – Integrated Media. The ideal candidate will have experience in media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix, and client counseling.

Responsibilities
  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
  • Work directly with clients to resolve problems
  • Oversee client activations and activation teams
  • Counsel, coach, and develop junior staff
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact
  • Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
  • Highlight results, measuring success, and promoting wins and key learnings to clients
Requirements
  • Demonstrate end-to-end expertise in media relations and event planning, including:
    • Strong existing media and influencer relationships
    • Working knowledge of and comfort executing new media forms
    • Ability to develop new media and influencer relations and turn those relationships into coverage
    • Drafting media materials, including pitches and press releases
    • Optimizing programs in real time to maximize success based on preliminary results
    • Amplification of strategies, including paid, owned, and earned
  • Demonstrated expertise in media relations and event/logistics planning
  • Ability to plan, organize, monitor, and control projects and programs, ensuring efficient utilization of technical and creative resources
  • Ability to counsel clients on media relations activities and present plans in a convincing manner
  • Strong team leadership abilities
Preferred Qualifications
  • Public relations experience of approximately 6-7 years
  • University degree in Public Relations, Communications, Journalism, or related field
  • Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
  • Strong written and verbal communication skills in French and English
  • Strong negotiation, presentation, collaboration, and problem-solving skills

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