Senior Manager – Integrated Media

2 months ago

Montreal, Quebec, Canada Resolute Digital, a Weber Shandwick Company Full time
Job Title: Senior Manager – Integrated Media

We are seeking a seasoned public and media relations consultant to join our team as a Senior Manager – Integrated Media. As a key member of our team, you will be responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories, and guiding and mentoring an internal team.

Key Responsibilities:
  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
  • Counsel, coach, and develop junior staff
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact
  • Demonstrate end-to-end expertise in media relations and event planning, including:
    • Strong existing media and influencer relationships
    • Working knowledge of and comfort executing new media forms
    • Ability to develop new media and influencer relations and turn those relationships into coverage
    • Drafting media materials, including pitches and press releases
    • Demonstrated expertise in media relations and event/logistics planning
    • Ability to plan, organize, monitor, and control projects and programs, ensuring efficient utilization of technical and creative resources
    • Ability to counsel clients on media relations activities and present plans in a convincing manner
Requirements:
  • University degree in Public Relations, Communications, Journalism, or related field
  • Strong written and verbal communication skills in French and English
  • At least 5 years of experience in media relations and event planning
  • Proven track record of developing and executing successful media relations campaigns
  • Strong understanding of media relations and event planning principles and practices
What We Offer:
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance

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