Senior Manager – Integrated Media

2 months ago

Montreal, Quebec, Canada Resolute Digital, a Weber Shandwick Company Full time
About the Role

We are seeking a highly skilled Senior Manager – Integrated Media to join our team at Resolute Digital, a Weber Shandwick Company. As a seasoned public and media relations consultant, you will be responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories, and guiding and mentoring an internal team.

Key Responsibilities
  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
  • Work directly with clients to resolve problems
  • Oversee client activations and activation teams
  • Counsel, coach, and develop junior staff
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact
  • Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
  • Highlight results, measuring success, and promoting wins and key learnings to client
Requirements
  • Demonstrate end-to-end expertise in media relations and event planning, including:
    • Strong existing media and influencer relationships
    • Working knowledge of and comfort executing new media forms
    • Ability to develop new media and influencer relations and turn those relationships into coverage
    • Drafting media materials, including pitches and press releases
    • Optimizing programs in real time to maximize success based on preliminary results
    • Amplification of strategies, including paid, owned, and earned
  • Demonstrated expertise in media relations and event/logistics planning
  • Ability to plan, organize, monitor, and control projects and programs, ensuring efficient utilization of technical and creative resources
  • Ability to counsel clients on media relations activities and present plans in a convincing manner
  • Strong team leadership abilities
Preferred Qualifications
  • Public relations experience of approximately 6-7 years
  • University degree in Public Relations, Communications, Journalism, or related field
  • Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
  • Strong written and verbal communication skills in French and English
  • Strong negotiation, presentation, collaboration, and problem-solving skills
About Us

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company's 2024 Most Innovative Companies list, PRWeek's 2024 Global Agency of the Year, one of Fast Company's Best Workplace for Innovators in 2023, PRovoke's Global Agency of the Year in 2023, and being the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity.

Weber Shandwick has been honored on Ad Age's A-List in 2024 and 2020 and Best Places to Work in 2019, in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke's Global Agency of the Decade in 2020, and ranking #1 on PRovoke's Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek's Global Agency of the Year in 2015, 2016, 2017, and 2018 and was awarded PRWeek's Purpose Agency of the Year in 2020 and 2021.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [insert email address]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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