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Senior Manager – Integrated Media

2 months ago

Montreal, Quebec, Canada Resolute Digital, a Weber Shandwick Company Full time
About the Role

We are seeking a highly skilled Senior Manager – Integrated Media to join our team at Resolute Digital, a Weber Shandwick Company. As a key member of our team, you will be responsible for providing strategic counsel to clients on media and influencer engagement, helping plan media events, leading announcement activations, securing media stories, and guiding and mentoring an internal team.

Key Responsibilities
  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
  • Work directly with clients to resolve problems
  • Oversee client activations and activation teams
  • Counsel, coach and develop junior staff
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact
  • Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
  • Highlight results, measuring success and promoting wins and key learnings to client
Requirements
  • Demonstrate end-to-end expertise in media relations and event planning, including:
    • Strong existing media and influencer relationships
    • Working knowledge of and comfort executing new media forms
    • Ability to develop new media and influencer relations and turn those relationships into coverage
    • Drafting media materials, including pitches and press releases
    • Optimizing programs in real time to maximize success based on preliminary results
    • Amplification of strategies, including paid, owned and earned
  • Demonstrated expertise in media relations and event/logistics planning
  • Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources
  • Ability to counsel clients on media relations activities and present plans in a convincing manner
  • Strong team leadership abilities
Preferred Qualifications
  • Public relations experience of approximately 6-7 years
  • University degree in Public Relations, Communications, Journalism or related field
  • Ability to work effectively with integrated agency teams and diverse range of internal stakeholders
  • Strong written and verbal communication skills in French and English
  • Strong negotiation, presentation, collaboration and problem-solving skills
What We Offer
  • Medical
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy