Senior Manager – Integrated Media

1 day ago

Montreal, Quebec, Canada Morad Law Group Full time

Job Summary

Weber Shandwick is seeking a seasoned public and media relations consultant to join our Montréal office as a Senior Manager – Integrated Media. The ideal candidate will have experience in media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix, and client counseling.

Key Responsibilities

  • Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
  • Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations
  • Develop strong media and influencer relationships that can pay off with media and social coverage
  • Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns
  • Work directly with clients to resolve problems
  • Oversee client activations and activation teams
  • Counsel, coach, and develop junior staff
  • Lead logistics planning for media and other influencer events
  • Support the development of KPIs to maximize media relations impact
  • Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
  • Highlight results, measuring success, and promoting wins and key learnings to clients

Requirements

  • Demonstrate end-to-end expertise in media relations and event planning, including:
    • Strong existing media and influencer relationships
    • Working knowledge of and comfort executing new media forms
    • Ability to develop new media and influencer relations and turn those relationships into coverage
    • Drafting media materials, including pitches and press releases
    • Optimizing programs in real-time to maximize success based on preliminary results
    • Amplification of strategies, including paid, owned, and earned
  • Demonstrated expertise in media relations and event/logistics planning
  • Ability to plan, organize, monitor, and control projects and programs, ensuring efficient utilization of technical and creative resources
  • Ability to counsel clients on media relations activities and present plans in a convincing manner
  • Strong team leadership abilities

About Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company's 2024 Most Innovative Companies list, PRWeek's 2024 Global Agency of the Year, one of Fast Company's Best Workplace for Innovators in 2023, PRovoke's Global Agency of the Year in 2023, and being the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity.

Weber Shandwick has been honored on Ad Age's A-List in 2024 and 2020 and Best Places to Work in 2019, in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke's Global Agency of the Decade in 2020, and ranking #1 on PRovoke's Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek's Global Agency of the Year in 2015, 2016, 2017, and 2018 and was awarded PRWeek's Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021.

Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) – the strategic communications and consulting network. Cumulatively, TWSC has earned more than 225 Cannes Lions.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, or disability.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits, including medical, vision, RRSP (with employer match), tuition reimbursement, juice money, bring your own device (BYOD), MyDays (flexible time off), short-term disability, and paid parental leave policy.

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