Marketing Strategy and Operations Leader

1 week ago


Vancouver, British Columbia, Canada Marriott Full time
Overview
Marrying innovative marketing strategies with operational excellence, Marriott International seeks a seasoned professional to drive growth and success in our esteemed hotels.

Salary Range
$101,000 - $132,000 annually

Job Description
Key Responsibilities:
  • Develop comprehensive marketing strategies that align with hotel goals and positioning.
  • Collaborate closely with Sales and Revenue Management teams to drive topline revenue and achieve RevPar/share-of-wallet goals.
  • Oversee internal and external communication, digital presence, and brand integrity.
  • Identify incremental marketing opportunities through partnerships, third-party sites, and CVBs.
Main Duties:
  • Lead the development of overarching marketing strategies from plans to budgets for hotel(s).
  • Participate actively in Sales Strategy Meetings to articulate the most up-to-date marketing strategy and implementation details.
  • Reconcile monthly marketing plans with accruals, forecasts, and Director of Finance.
  • Reposition efforts in partnership with Area Team, GM, and hotel executive team.
  • Serve as brand guardian/liaison, verifying all marketing reflects brand voice.
  • Conceive and execute property-level programming and activation based on brand guidelines.
  • Lead strategic pull-through of continent and brand promotions and campaigns.
  • Partner with Revenue Management to develop and execute promotional strategy efforts.
  • Manage property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns, and performance verification.
  • Support group lead generation efforts.
  • Analyze key marketing reports and adjust strategy accordingly.
  • Manage internal and external partners to verify deliverables support hotel strategy.
  • Develop and oversee annual digital marketing plan and overarching partnership and marketing strategies.


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