Marketing Strategy and Operations Leader
1 week ago
Marrying innovative marketing strategies with operational excellence, Marriott International seeks a seasoned professional to drive growth and success in our esteemed hotels.
Salary Range
$101,000 - $132,000 annually
Job Description
Key Responsibilities:
- Develop comprehensive marketing strategies that align with hotel goals and positioning.
- Collaborate closely with Sales and Revenue Management teams to drive topline revenue and achieve RevPar/share-of-wallet goals.
- Oversee internal and external communication, digital presence, and brand integrity.
- Identify incremental marketing opportunities through partnerships, third-party sites, and CVBs.
- Lead the development of overarching marketing strategies from plans to budgets for hotel(s).
- Participate actively in Sales Strategy Meetings to articulate the most up-to-date marketing strategy and implementation details.
- Reconcile monthly marketing plans with accruals, forecasts, and Director of Finance.
- Reposition efforts in partnership with Area Team, GM, and hotel executive team.
- Serve as brand guardian/liaison, verifying all marketing reflects brand voice.
- Conceive and execute property-level programming and activation based on brand guidelines.
- Lead strategic pull-through of continent and brand promotions and campaigns.
- Partner with Revenue Management to develop and execute promotional strategy efforts.
- Manage property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns, and performance verification.
- Support group lead generation efforts.
- Analyze key marketing reports and adjust strategy accordingly.
- Manage internal and external partners to verify deliverables support hotel strategy.
- Develop and oversee annual digital marketing plan and overarching partnership and marketing strategies.
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