Marketing Director Lead

3 days ago

Vancouver, British Columbia, Canada Marriott Full time
Job Description

We are seeking a highly skilled Marketing Director Lead to join our team at JW Marriott Parq Vancouver. As a key member of our sales and marketing department, you will be responsible for developing and implementing effective marketing strategies to drive revenue growth and achieve business objectives.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to increase brand awareness and drive sales;
  • Collaborate with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan and achieve revenue and marketing objectives;
  • Partner closely with other top-line disciplines (Sales and Revenue Management) to develop cross-cutting strategies and drive revenue growth;
  • Oversee the management of all internal and external communications through digital presence, including property website, third-party channels, and social media, while maintaining brand integrity;
  • Identify incremental marketing opportunities ranging from partnerships, third-party sites, and CVBs;
  • Articulate campaign performance regularly to General Manager, Sales + Revenue Management leaders, and Ownership;
  • Lead a team of marketing professionals to execute strategies and drive results.

Requirements:

  • 2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years' experience in Hospitality Sales, Spa Sales, or a comparable professional area;
  • OR
  • 4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales, or a comparable professional area;
  • Cultivates partnership and active participation in demand generation strategy development;
  • Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance;
  • Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice;
  • Leads the strategic pull-though of continent and brand promotions and campaigns;
  • Partners with Revenue Management to develop and execute promotional strategy efforts;
  • Supports group lead generation efforts;
  • Runs, reviews, analyzes, and clearly articulates to stakeholders and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly;
  • Manages internal and external partners to verify deliverables are executed to support hotel strategy;
  • Develops and sets the annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning;
  • Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency;
  • Manages cluster marketing strategies, when applicable;
  • Owes the direct asset development (e.g., photoshoots) to verify up-to-date content for Marketing team to pull through to various sites and channels.

About JW Marriott Parq Vancouver:

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. Our associates come first because if you're happy, our guests will be happy. We create opportunities for training, development, recognition, and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being.

Salary Range:

$106,000 to $150,000 annually

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