Digital Marketing Specialist for Aesthetic Clinics

1 day ago


Toronto, Ontario, Canada BoomerangFX Full time
Unlock Your Potential with BoomerangFX

At BoomerangFX, we're revolutionizing the private pay healthcare landscape with our cutting-edge practice management software and digital marketing solutions. As a recognized leader in North America's Fastest Growing Tech Companies by Deloitte's Fast 500 program, we're poised to disrupt and dominate the healthcare technology industry.

Competitive Salary: We offer a competitive salary of $80,000 - $120,000 per year, tailored to your skills and experience, along with comprehensive benefits that include health, dental, and vision coverage, retirement plans, and performance-based bonuses.

About the Role

We're seeking an experienced Digital Marketing Account Manager to join our team and execute and manage digital marketing strategies for Dr. Muholland's clinic in downtown Toronto. As the ideal candidate, you'll have a strong background in PPC, digital advertising, and experience with Google Ads in a healthcare or clinic setting.

Key Responsibilities:

  • Lead PPC campaigns on Google Ads and other platforms to attract new clients and maximize ROI.
  • Manage Google Ads campaigns, including keyword optimization, ad copywriting, bid adjustments, and performance tracking.
  • Track, analyze, and report on key performance metrics, using data insights to optimize digital strategies.
  • Collaborate with clinic management to create digital marketing strategies aligned with the clinic's growth goals.
  • Increase brand awareness through targeted digital campaigns tailored to the aesthetic healthcare sector.
  • Manage ad spend to ensure cost-effectiveness and achieve KPIs.

Required Skills and Qualifications:

  • 5+ years in digital marketing, with a focus on PPC, Google Ads, and campaign analytics.
  • Healthcare or Clinic Experience: Experience in the healthcare, medspa, aesthetics, or medical fields.
  • Strong experience in managing and optimizing Google Ads campaigns, including keyword research, bid strategies, A/B testing, and audience targeting.
  • Analytical Skills: Ability to use data analysis tools to track, report, and improve ad performance.
  • Budget Management: Demonstrated experience managing digital marketing budgets to maximize reach and ROI.
  • CRM Experience: Proficiency in CRM platforms, such as HubSpot.
  • Experience with tools like Google Analytics, Data Studio, or other reporting software.
  • Experience in Digital Marketing for Aesthetic Clinics: Familiarity with the unique customer journey and marketing needs in the aesthetic healthcare sector.

Benefits:

  • Competitive Salary and Benefits: We offer a competitive salary with a bonus component tailored to your skills and experience, along with comprehensive benefits that include health, dental, and vision coverage, retirement plans, and performance-based bonuses.
  • Results-Driven Culture: With a results-driven culture, you'll have opportunities to shine, grow, and reap the benefits of your contributions through generous performance-based incentives and advancement opportunities.

Job Type: Full-time, Permanent. Monday to Friday in Person in Toronto

BoomerangFX is an equal opportunity employer committed to diversity and inclusion. We are dedicated to accommodating persons with disabilities.



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